Phunware COO Randall Crowder joins Proactive's Natalie Stoberman to share new insights behind the recently-granted patent for the company's Geofence Event Prediction Technology that uses machine learning to predict what experiences will matter most to users based on their location, preferences and previous activity.

Crowder says the technology can be used in multiple sectors to create a more personalized mobile concierge service, including in healthcare and hospitality. The patent's approval will enable the company to better compete with other conversational AI services that can offer a more human-like experience.

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