“This is how it’s always been done.” For years, these words echoed in the sisters’ ears, urging conformity over change. But for these three visionary sisters from North Macedonia — accepting the status quo was never an option. Growing up in a family business that produced tights, they believed in a future where sustainability, style, and innovation walk hand in hand. Together, they set out to revolutionize the hosiery industry, creating April 22, a brand that champions sustainability, innovation, and style.
Sanja, the eldest of three sisters, refused to let tradition stifle innovation. “When I told people about my vision, they laughed. They doubted. But I thought — it can be me. I believed that a girl from a small country can in fact make a global impact” - reminisces Sanja, the eldest sister and The Visionary behind April 22. Sanja’s vision has grown into a shared mission, with her two younger sisters, they proved the doubters wrong, founding April 22 — a brand that doesn’t just sell tights; it advocates a movement for conscious fashion.
April 22 is no ordinary brand—it’s a promise to the planet. With tights made from biodegradable materials and infused with organic, food-based dyes, this sister-led brand proves style and sustainability can walk hand in hand.
But they didn’t stop there. April 22 tights are enriched with aloe vera, offering hydration and care for the skin. Imagine tights that nurture the body while being kind to the planet—because beauty and responsibility can coexist.
At the heart of this innovative brand lies the unbreakable bond between three sisters, each bringing her own strengths to the table. Together, they’ve transformed a bold idea into a thriving movement that’s changing the way the world sees fashion.
Dragana – The bold Catalyst, is the unstoppable force behind the brand, the go-getter ensuring April 22’s ideas leave the drawing board and reach the world. With her can-do attitude and relentless drive, she’s the unstoppable force behind the brand’s global ambitions. Marija is The Brainiac behind the logistics and strategy powering April 22. She draws strength from her sisters, being the needed backbone, just as they’ve done for her, inspiring her to grow and stay committed to the mission.
Today, April 22 is making waves in the fashion industry, captivating hearts and minds with its eco-friendly approach and stylish designs. From Sweden to the USA, the brand is gaining recognition for its commitment to sustainability and its ability to blend style with substance.
Join the April 22 movement and be part of a brighter future. Visit the website www.apriltwentytwo.com to explore the latest collection and discover the power of sustainable fashion. Watch their story unveils at @april.twenty.two on Instagram.
About April 22:
April 22 is a North Macedonian-born brand for biodegradable tights. Enriched with aloe vera, these tights offer antimicrobial and skin-hydrating benefits. They're made with AMNI-SOUL ECO technology, allowing them to decompose 10-15x faster than regular tights.
Available in a variety of colors, with custom options upon request (subject to minimum order quantity), April 22 offers two models, including a kids collection. They currently cater to the USA, North and Central Europe markets, but also ship worldwide. Feel free to reach out if interested in becoming an April 22 partner and spreading the brand to a new country!
April 22 are - Good for the planet. Good for the skin. Good for the style.
Media Contact
Company Name: April22
Contact Person: Sanja Lazarevska
Email: Send Email
Country: Macedonia
Website: https://apriltwentytwo.com/
