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The Trust Revolution: How CEOs and Marketers are Partnering for Greater Business Growth

By: PRLog

Greg Davis of Azola Creative is teaching marketers how to become a CMO who embodies executive trust.

JACKSONVILLE, Fla. - Jan. 11, 2024 - PRLog -- If you're a CEO who feels you're not seeing maximum ROI from your marketing efforts because you and your marketing team are not on the same page, you're not alone.  In a recent McKinsey survey, 50% of CEOs and Chief Marketing Officers (CMOs) disagreed on the primary responsibilities of the marketing department.  Over the years, it has been reported that as many as 80% of CEOs do not trust marketers.  As Rob Lynch, president and chief executive of Papa John's recently stated in the Wall Street Journal, "CEOs have muddied their relationships with CMOs."

CEOs and marketers historically struggle to align marketing goals with financial impact because they lack the tools to quantify seemingly intangible marketing efforts.  Fortunately, there is a proactive solution to reshaping the narrative and building stronger partnerships between marketing and the C-suite.

Marketers on Azola Creative's leadership platform, CMO Dashboard are learning new approaches to demonstrating marketing's impact on business growth by better communicating their marketing strategies, results, and value.

"Working with many executives and marketers over the years, I've seen a recurring lack of trust in marketing because CEOs don't always know the right metrics to look for and marketers fail to communicate their value through a financial lens," says Greg Davis, founder of Azola Creative and CMO Dashboard.  "Through the provision of insightful reporting tools, lead generation forecasts, and continuous leadership training, we are effectively fostering a transparent and lucrative alliance between the C-suite and marketers."

The CMO Dashboard is already creating a ripple effect among executives and marketers in various industries, including Healthcare, E-Commerce, and Fintech.

"Greg is a brilliant leader, teacher, communicator, and cheerleader," says Lee Tomlinson, television producer and CEO of Compassion Heals.  "Marketing trends change so quickly, it's difficult to understand the value marketers bring to my business – Greg is someone I have been blessed to know and work with to solve my marketing team's challenges."

On Wednesday, January 24th, Greg Davis will host a free CMO Dashboard open-house webinar to demonstrate new ways to transform marketing goals into ROI.  Registrants receive a free copy of the CEO's Marketing Handbook.

Webinar Details:
Metrics are Money: Transforming Marketing KPIs into ROI in 2024
Date/Time: Wednesday, 1/24/24 at 2:00 p.m. Eastern / 11:00 a.m. Pacific
Register online:

About Greg Davis and Azola Creative
Greg Davis of Azola Creative specializes in creative thinking for increased marketing success.  He is active in helping marketers elevate their careers, increase product sales, and achieve professional fulfillment.  To learn more about Azola Creative's CMO Dashboard, visit

Greg Davis

Photos: (Click photo to enlarge)

Azola Creative Logo Greg Davis, Azola Creative | CMO Dashboard CMO Dashboard Homepage Screenshot Azola Creative's CEO's Marketing Handbook

Source: Azola Creative, LLC

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