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Online and Pinterest Search Data Reveal Significant Changes in Home Décor Styles

By: PRLog

CARDIFF, Wales - April 21, 2023 - PRLog -- There was a well-documented boom in home improvements during the pandemic with many people choosing to spruce up their homes. But since 2021 there has been considerable changes in what style of home décor and improvement people are looking for, or at least searching for on the internet and Pinterest. Data shows that people are shifting back towards modern and minimalistic styles and seeking out smaller scale home improvement ideas.

These preferences are also influenced by people's perspective on the rising cost of living where they are looking for energy reducing styles that also offer a warmer and cosy feel.

Solar Sunshades, a leading supplier of Blinds, Shutters, Awnings and Curtains, based throughout South Wales and the South West commissioned a study into the online search trends for window treatments and home décor.

"The data has been beneficial to us as trends and preferences have changed quite considerably since the pandemic. It enables us to respond to customer demands but also best advise our customers on what is currently stylish and on trend," said Brett Davies, Managing Director of Solar Sunshades.

Trends in Online Search For Window Treatments

Box Pleat Curtains, Single Panel Curtains, and Tie Top Curtains are the top trending curtains in terms of YOY change, while Louvered Shutters, French Door Shutters, and Wood Shutters are experiencing the most significant decrease in search volume.

The search volume for Box Pleat Curtains increased by 28.3%, Single Panel Curtains increased by 26.2%, and Tie Top Curtains increased by 24%. These curtains offer a simple and minimalist style, which is becoming increasingly popular among consumers.

Curtain Type2021 Search Volume2022 Search VolumeYOY Change (%)
Box Pleat Curtains 1320 1755 28.3
Single Panel Curtains 2082 2711 26.2
Tie Top Curtains 1041 1325 24
Pinch Pleat Curtains 102400 106250 3.7
Tab Top Curtains 36390 35750 -1.8
Blackout Curtains 713400 665000 -7
Grommet Curtains 2562 2313 -10.2
Pencil Pleat Curtains 243600 213300 -13.3
Eyelet Curtains 203900 168600 -19
Rod Pocket Curtains 10010 4490 -76.1

Table 1 – Curtain Google search trends biggest movers*

On the other hand, Shutters are proving to be declining in popularity. Louvered Shutters experienced an 85.28% decrease in search volume, followed by French Door Shutters with a 42.71% decrease, and Wood Shutters with a 33.55% decrease. The decrease in popularity of these shutters may be due to changing consumer preferences towards more modern and streamlined window treatments.

Curtain Type2021 Search Volume2022 Search VolumeYOY Change (%)
louvered shutters 2253 906 -85.28
french door shutters 4120 2670 -42.71
wood shutters 71630 51050 -33.55
plantation shutters 371100 303300 -20.11
cafe shutters 4466 3763 -17.09
pvc shutters 617 552 -11.12

Table 2 – Shutters Google search trends biggest movers*

According to the data, Allusion Blinds saw the most significant increase in search volume, with a YOY change of 58.7%. Panel Blinds also experienced a smaller increase in popularity, with a YOY change of 6.5%.

People are preferring blinds that are known for their modern and stylish appearance. They are also preferring versatile blinds such as Allusion blinds, as they can be used in a variety of settings, from bedrooms to living rooms.

On the other hand, Mirage Blinds and Vision Blinds experienced the most significant decrease in search volume, with YOY changes of -27.9% and -30.0%, respectively.

These styles are not as popular with consumers, and the decrease in search volume may indicate a shift towards other, more popular types of blinds.

Curtain Type2021 Search Volume2022 Search VolumeYOY Change (%)
allusion blinds 5760 10540 58.7
panel blinds 3170 3383 6.5
perfect fit blinds 273200 272900 -0.1
wood venetian blinds 135280 120680 -11.4
roller blinds 971600 859500 -12.2
venetian blinds 960500 834200 -14.1
vertical blinds 734300 627800 -15.6
roman blinds 831900 701000 -17.1
mirage blinds 1922 1451 -27.9
vision blinds 9443 6983 -30.0

Table 3 – Blinds Google search trends biggest movers*

"These trends reflect a shift in consumer preferences towards window treatments that offer both style and functionality. Allusion Blinds and Pinch Pleat Curtains are both popular choices for their versatility and ability to add a touch of elegance to any room. It's not surprising to see a decrease in interest for older styles like Rod Pocket Curtains or products that have seen strong sales over the past few years, like Louvered Shutters. As home decor styles change, so too do the products that the customer wish to furnish their homes with" said Brett Davies.

Pinterest Searches Reveals What's Hot and What's Not

Many people turn to Pinterest to find inspiration for their next home improvement and décor project. The data reveals that the current economic circumstances are reflecting consumer choices such as taking on smaller projects to searching for warmer and simpler designs.

In general, home décor room inspiration relation searches have slightly decreased on Pinterest. Possibly due to many people undertaking home improvement projects during lockdown. But there are still rooms and smaller projects people want inspiration for.

Room Ideas Pinterest Searches Receiving Most Growth

Small bathroom ideas had the highest growth trend, with a remarkable 900%. People are looking for ways to make the most of their limited space and create a beautiful and functional bathroom. Small room inspo and Dream Office also had substantial growth trends, with an increase of 400% and 600%, respectively. It looks like people are taking this opportunity to spruce up their living spaces with unique ideas for small rooms. Small room decor bedroom and Attic Room Ideas also saw an increase in search, with a growth trend of 100% each. Whether you're looking for inspiration or practical advice on how to maximize your space, these trends have you covered.

KeywordGrowth Trend since end of 2022 (%)
Attic Room Ideas 100
Small Room Inspo 400
Small bathroom Ideas 900
Simple House Decor 90
Dream Office 600
Home Office Room 20
Small room décor bedroom 100

Table 4 – Room ideas Pinterest search trends receiving largest growth**

Trends on Style and Mood

In addition to room ideas trends, style and mood-based searches were also popular this year. Simple House Decor and Home Office Room had a moderate growth trend with an increase of 90% and 20%, respectively. These searches focus on creating an aesthetically pleasing atmosphere that reflects individual tastes. Furthermore, there was a 500% increase in searches for Warm Cozy Home Decor as people look for ways to make their homes feel comfortable during these times of uncertainty.

Style and MoodYOY Change %
Warm Cozy Home Decor 500
Gold Home Décor 70
Earthy Home Décor 50
Funky Home Décor 40
Gothic home Décor 10
Luxury Home Decor 10
Colourful Home Decor -40
Vintage Home Decor -50

Table 5 – Style and mood Pinterest search trends biggest movers**

On the other hand, Colourful Home Decor and Vintage Home Decor showed signs of decline according to YOY changes of -40% and -50%, respectively. While these styles may still be popular among some interior design enthusiasts, they appear to be trending downwards as people move towards simpler designs that reflect their current needs and moods.

Minimalism is Back in Style

According to the data, there has been a significant increase in search volume for minimalist bedroom, living room, and kitchen designs, as well as bedroom inspiration and room ideas with an aesthetic minimalist style. With more people embracing the idea of less is more, it's no wonder that minimalist design is once again in vogue.

KeywordYOY Change %
Bedroom Inspo Minimalist 200
Room ideas aesthetic minimalist 50
Minimalist kitchen design 50
Minimalist bedroom 30
Minimalist Living room 20

Table 6 – Minimalism Pinterest search trends biggest movers**

According to Brett Davies "The trends reflect what we are seeing from our customers across our different locations. People are increasingly asking about choosing materials that help to keep the house warm. As we enter summer this is also true for keeping the house cool as the fabric properties that help to insulate homes in Winter, also help to keep houses cool in Summer. Whatever the season, our customers are thinking ahead so they can decorate their home as energy efficiently as possible, without compromising on taste and style."

For more information, visit Solar Sunshades website

Data Sources:
*Online search data: Semrush, Keywords Everywhere, Google Trends
**Pinterest search data: Pinterest Trends

Huw Neale

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