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Revolutionary watch concept inspired by the Corvette C2 - Soon on Kickstarter

Louis Chevrolet Swiss Watches to launch on Kickstarter a revolutionary and patented watch strap changing system

Louis Chevrolet’s Legacy

Louis Chevrolet Swiss Watches is based in Porrentruy, in the Swiss Jura, cradle of the Swiss watchmaking. Completely independent from General Motors, the owner of the famous Chevrolet car brand, the watch company is designing and commercializing timepieces since 2006, paying tribute to the eponymous man of Swiss origin,  who founded in 1911 the “Chevrolet Motor Car Company of Michigan”. As we enter 2022, the company will be back on Kickstarter on March 8th, with a new Swiss Made automatic model featuring its unique and patented watch strap changing system: the Speedway LC17

A 1963 C2 Corvette inspiration

Directly inspired from the automotive world, this watch collection will freely display its inspiration. The 1963 Corvette C2, the team’s principal influence, is ever-present: the colors of the Speedway LC17 come from the official bodywork of this iconic car, considered to be the first American roadster. As a reference to the speedways – the origin of the collection’s name- and on which the Corvettes were immortalized, the dials of these timepieces are also stamped with an asphalt design.

Committed to its origins, the LC17 features a side plate engraved with Louis Chevrolet’s motto “Never Give Up”. The number 8, with which the driver won many races, can be seen on the textured crown specially designed for drivers : it provides a better grip, even when wearing gloves.

High-end segment at an attractive price

Numerous finishes, usually reserved for the high-end segment, complement these elements: the 316L stainless steel case is satin-finished and polished, while the bezels and appliques are mirror-polished. The diamond-cut hands of this model are also luminescent, thanks to the Superluminova GLC1. The LC17 has a domed sapphire crystal with an anti-reflective coating on both sides and a back see-through crystal decorated with a Corvette C2 rim motif, so the movement can be seen.

It is indeed the first modified manufacture caliber to be featured in one of the company’s models. Based on a 2824-2 caliber with 25 jewels, the LC3H.D.A is assembled, adjusted and decorated in the Swiss Jura workshops, hearth of the Swiss watchmaking.

A revolutionary watch strap changing concept

In addition to its top-of-the-range finishes, this timepiece features the patented strap-changing system developed by the Louis Chevrolet team, which had already made its ladies’ models a success. In less than 10 seconds, it allows an easy and tool-free strap change. To offer the possibility of matching the watch to all occasions, 3 straps are included in all packaging : high quality leather, sporty silicone and classy steel Milanese mesh band!

Specifications :

– Product name: Speedway LC17
– Manufacturer’s name: Louis Chevrolet Swiss Watches
– Customized ETA 2824-2 base, assembled, adjusted and decorated in the brand’s workshops (LC3H.D.A Caliber)
– Automatic hour, minute, second, and date
– 40-hour power reserve
– 25 jewels
– Quick strap-changing wheel (patented) – 3 Straps included
– Diameter: 43 mm
– Thickness: 12.8 mm
– Circular satin dial with asphalt pattern
– Open back with visible movement
– Decal with corvette rim on the back glass
– Waterproof 5 ATM / 165 feet
– 6 dial colors (black, brown, silver, anthracite, blue, and green)

Pricing :

On Kickstarter : from CHF 598.- (around USD 650)
Retail price: CHF 1098.- (around USD 1200)


Kickstarter is a crowdfunding platform for creative projects.
Louis Chevrolet Kickstarter project page :
Project running on Kickstarter from March 8th for 20 days

Links :

Louis Chevrolet website :
Speedway LC17 présentation page :

Contact  :

Louis Chevrolet Swiss Watches
Rue Pierre Péquignat 11
2900 Porrentruy
+41 (0)32 465 38 08

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