In December 2019, Kim Wilson founded 40 West Xpress, initially as a logistics company focused on hot shot trucking and freight transportation. Little did she know that her entrepreneurial journey would take a significant turn due to unforeseen global events. This article delves into her inspiring pivot from logistics to waste management and the growth of her business, Top Dog Hauling.
Starting Out: The Birth of 40 West Xpress
Kim’s journey began with purchasing a dually truck, a flatbed and certifying her business as woman owned. As she started setting up her logistics company, COVID-19 hit. The pandemic’s uncertainty led her to reconsider the viability of her original business plan. Fearing the impact of the virus, she decided to pivot to a different industry.
The Pivot: Enter Waste Management
With the pandemic causing widespread disruptions, Kim noticed a rising demand in waste management services, particularly due to evictions. Leveraging her truck, she launched Top Dog Hauling, a DBA under 40 West Xpress, focusing on waste management, trash removal, evictions, and commercial cleanups.
Expanding Services: From Residential to Commercial Clients
While the bulk of Top Dog Hauling’s business is residential, they also serve commercial clients. They work with concrete contractors, general contractors, and property managers, hauling away construction debris and cleaning out properties post-eviction. Kim has even found opportunities to donate usable furniture to nursing homes and charities like the Salvation Army.
Marketing and Growth: Leveraging Real Estate Connections
Kim’s part-time work in real estate played a crucial role in the success of her new venture. By tapping into her network of real estate professionals and property managers, she effectively marketed her services on social media. This grassroots approach led to a surge in business, keeping her phone ringing off the hook.
Challenges and Triumphs: Navigating a Male-Dominated Industry
Operating in a male-dominated industry, Kim faced unique challenges. From clients questioning her authority to the lack of female mentors, she had to navigate these hurdles. However, being a woman-owned business also brought opportunities, as many customers specifically sought to support women in the industry.
Scaling the Business: Doubling Capacity
Starting with personal funds, Kim eventually expanded her business through strategic use of business credit. By understanding and leveraging business credit, she was able to finance additional trucks and trailers, allowing her to double her capacity and take on more clients without turning jobs down.
The Importance of Business Credit
Kim highlights the advantages of business credit, such as protecting personal credit scores and securing better rates. This strategic financial planning has been instrumental in the growth of her business, enabling her to make significant investments without personal financial strain.
Future Goals: Expanding Horizons
With the waste management business flourishing, Kim is now focusing on scaling further. She plans to purchase roll-off containers and enter the construction waste management sector. Her goal is to provide disaster management services, working with organizations like FEMA to respond to emergencies.
Community and Certification: The Role of WBEC-West
Being part of the WBEC-West community has been invaluable for Kim. The certification process was straightforward, thanks to the support from the organization. This certification has opened doors and provided a network of resources that have contributed to her business’s credibility and growth.
Kim Wilson’s story is one of resilience, adaptability, and determination. From pivoting during a global pandemic to scaling her business in a male-dominated industry, she has shown that with the right mindset and support, success is achievable. For those looking to connect with Kim or learn more about her services, visit 40westxpress.com or email info@40westxpress.com. To listen to her full journey on Women in Motion, use this link: https://businessradiox.com/podcast/women-in-motion/kim-wilson/
About Women’s Business Enterprise Council-West (WBEC-West)
WBEC-West is a regional partner of the Women’s Business Enterprise National Council (WBENC), a coalition of corporations, WBEs, and regionally focused women’s business organizations. As an affiliate organization, WBEC-West implements the certification standards of WBENC throughout Arizona, Colorado, Southern California, Utah, Wyoming, Nevada, Hawaii, and Guam. WBENC is the largest certifier of women’s business enterprises in the U.S. and a leading advocate for women business owners, leaders, and entrepreneurs. WBENC certification is nationally recognized and accepted by more than 10,000 major corporations. We also support corporations in their efforts to include WBENC Certified WBEs in their supply chain.
