AR Naturals Skin is a handmade natural skincare company founded by Ashley Rankin. With a mission to provide effective skincare solutions and support rest repair and burnout recovery, AR Naturals stands out for its commitment to holistic well-being.
The Origins of AR Naturals
Ashley Rankin’s journey into natural skincare began with her personal struggle with sensitive skin. Commercial products often aggravated her condition, leading her to create her own solutions. Drawing on her background as a biologist and the herbal knowledge imparted by her father, Ashley began experimenting with natural ingredients to develop products that would heal and nourish the skin.
Signature Product: Lavender Rest Cream
The Lavender Rest Cream, AR Naturals’ best seller, exemplifies the brand’s approach to skincare. This product was developed not only to address skin issues but also to promote rest and self-care. The cream’s simple formulation—comprising of natural oils, butters, and skin-safe fragrances—ensures that it is both effective and gentle on the skin.
The Product Development Process
Creating a skincare product from scratch involves a meticulous process akin to a laboratory experiment. Ashley prioritizes simplicity and effectiveness, using natural ingredients without unnecessary additives. Each product undergoes rigorous testing, starting with Ashley herself, followed by feedback from family and trusted friends. This iterative process ensures that the final product meets high standards of quality and efficacy.
Community-Centered Approach
AR Naturals is more than a skincare brand; it is a community centered around mental health and wellness. Ashley’s own experiences with severe burnout have shaped the brand’s mission. By sharing her story and promoting transparency, she has created a supportive community where others can find solace and guidance in their own journeys toward rest and recovery.
Rest and Recovery: A Core Philosophy
Rest repair is a central theme in AR Naturals’ philosophy. Ashley emphasizes the importance of taking time for self-care and mental wellness. The Lavender Rest Cream, for instance, is designed not just as a skincare product but as a tool for self-care and soul care. It encourages users to carve out protected time for themselves, fostering a sense of mindfulness and relaxation.
Educational Initiatives: Elevate Your Rest IQ
To further support her community, Ashley is developing a course titled “Elevate Your Rest IQ.” This course aims to help participants explore and re-explore their values and priorities, addressing underlying challenges that can impede healthy ambition. By offering workshops, boot camps, and in-person events, AR Naturals is creating opportunities for people to engage in rest and self-care actively.
Certification and Recognition
AR Naturals has been recognized through various business accelerators, and Ashley has pursued certifications to enhance the brand’s credibility and expand its network. These certifications signify a commitment to quality and intentional growth.
Building a Supportive Network
AR Naturals thrives on community support and collaboration. By connecting with other business owners and leaders interested in promoting mental wellness, the brand aims to expand its reach and impact.
Connecting with AR Naturals
For those interested in learning more about AR Naturals or joining its community, the brand is active on LinkedIn and has an email list for updates on products, events, and the upcoming “Elevate Your Rest IQ” course.
AR Naturals Skin provides natural skincare solutions while fostering a community around rest and mental wellness. With products like the Lavender Rest Cream and initiatives like the “Elevate Your Rest IQ” course, AR Naturals is making a significant impact on the well-being of its community. To hear Ashley’s full journey, click this link: https://businessradiox.com/podcast/women-in-motion/natural-skincare/
About Women’s Business Enterprise Council-West (WBEC-West)
WBEC-West is a regional partner of the Women’s Business Enterprise National Council (WBENC), a coalition of corporations, WBEs, and regionally focused women’s business organizations. As an affiliate organization, WBEC-West implements the certification standards of WBENC throughout Arizona, Colorado, Southern California, Utah, Wyoming, Nevada, Hawaii, and Guam. WBENC is the largest certifier of women’s business enterprises in the U.S. and a leading advocate for women business owners, leaders, and entrepreneurs. WBENC certification is nationally recognized and accepted by more than 10,000 major corporations. We also support corporations in their efforts to include WBENC Certified WBEs in their supply chain.
