Alibaba Group Holding Ltd. (NYSE: BABA) has partnered with the International Olympic Committee to offer branded products to Chinese Olympic fans through its business-to-consumer (B2C) marketplace, Tmall. The e-commerce conglomerate announced that the Tmall Olympic Store is now selling official Paris-2024-branded products on the same day Paris 2024 commemorated the 100 days remaining before the start of the impending Olympic games.
Chinese Olympic fans can now show their excitement and support for the games with a wide range of official branded merchandise as the…
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