The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), the country’s largest independent alkaline water company and the Clean Beverage(R) company, has begun initial sales of its Alkaline88(R) Sport drink in brick-and-mortar grocery stores. On the heels of a successful e-commerce launch earlier this year, all four flavors of Alkaline88 Sport are now available in over 250 Harris Teeter stores across seven South Atlantic states and Washington, D.C. Utilizing the innovative FreshCap(TM) powered by Vessl(R), the product instantly infuses all-natural flavors and functional ingredients into Alkaline88 water. “Alkaline88 Sport’s elite hydration is now available to shoppers at Harris Teeter,” said Frank Lazaran, president and CEO of The Alkaline Water Company. “We’ve received very positive feedback throughout Alkaline88 Sport’s R&D phase and its initial e-commerce launch. Now this innovative product is available in brick-and-mortar stores for the first time. This initial placement in a leading grocery chain like Harris Teeter, a Kroger subsidiary, gives us a great opportunity to introduce Alkaline88 Sport to grocery shoppers. We believe Alkaline88 Sport can be a disruptor in the sports drink category, and we’ll continue to optimize its distribution and sales strategies to support the strengthening and growth of the overall Alkaline88 brand.”
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About The Alkaline Water Company
The Alkaline Water Company is the Clean Beverage(R) company making a difference in the water you drink and the world we share. Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked label: Clean Beverage. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88. To purchase The Alkaline Water Company’s products online, visit www.Alkaline88.com. To learn more about the company, visit www.TheAlkalineWaterCo.com.
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