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The Brains Discuss: Should TikTok Feature in Your Digital Marketing Strategy?

By: Magic PR

[London, UK] [November 2022]— Times are changing, and so must your digital marketing strategy. As the years go by, new platforms will become more influential, and you’ll have to shake things up in order to reach more and varied audiences. Over recent years, TikTok is a channel that has well and truly exploded in popularity. The app has been downloaded more than 3 billion times and 8 new users join every second. Knowing this, if you’re not incorporating TikTok into your social media marketing strategies, you’re not reaching your true potential as a brand. 

You’d be forgiven for not considering TikTok yet – after all, until recently it has been seen mainly by businesses as a platform for only the youngest generation, where content is limited to quirky dancing. However, brands have become increasingly creative in the way that they create valuable, engaging content, enabling them to reach wider audiences than ever before, creating loyal brand enthusiasts and repeat customers and clients. 

Starting a TikTok account and knowing what to post and when might feel like a daunting task – which is why The Brains Digital Marketing have created a post which discusses everything from how to create a TikTok profile to how to use the platform to scale your business. You can read the full guide below:

Speaking of the importance of TikTok, Farhiya Ali, Social Media Strategist at at The Brains, says:

With TikTok having a predominately millennial/Gen Z audience, most users will not fall for certain marketing ploys. These audiences naturally value content that is authentic, real, and trustworthy, and that employs less invasive marketing techniques and gets straight to the point.

  • Farhiya Ali, Social Media Strategist at The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, social media marketing, content marketing, lead generation and SEO services among others.

For more information please contact:

Jonathan Lemer, Director, The Brains


Telephone: 0333 050 7328




About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London EC2A 4NE
United Kingdom

0333 050 7328


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