In 2022, the European Union's approval of the Digital Markets Act (DMA) generated significant expectations, particularly with its clear objective of curbing the market influence of major online platforms. However, the effects of its implementation have sparked controversy, as the outcomes have not been as favorable as anticipated in the hospitality industry. To address this, an exclusive event is set to take place in Barcelona, where industry leaders will analyze the current landscape and the future of the DMA. In the meantime, hotels are leveraging available tools, including the global parity monitor from 123compare.me.
DMA and Its Impact on the Hospitality Industry
From January to March, Google implemented several changes to comply with DMA requirements. However, statistics indicate that these adjustments have been far from beneficial for hotels. Among other things, direct booking volumes have plummeted by up to 36%, leading to an increased reliance on intermediaries, which directly impacts profitability. Moreover, a significant issue is that users no longer enjoy certain functionalities, such as fully viewing hotel offers and clicking on the Google Maps link to locate their selected hotel.
As the hospitality industry grapples with the unexpected challenges posed by the DMA, there is growing concern over the long-term impact on both independent hotels and larger chains. Industry stakeholders are calling for a more balanced approach that considers the unique needs of the sector while still achieving the DMA’s goals of promoting fair competition. The upcoming event in Barcelona is expected to serve as a crucial forum for discussion, where potential adjustments to the DMA might be proposed to better align its implementation with the realities of the hospitality market.
The 123compare.me Proposal
123compare.me offers a suite of cutting-edge tools designed to enhance the conversion rates of hotel websites, with its most notable product being the global parity monitor. This tool provides a comprehensive overview of distribution prices in the global hotel industry.
The hospitality sector eagerly awaits the October meeting, while in the meantime, it continues to rely on advanced tools like 123compare.me to navigate these challenging times.
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