This December, so gud™ will redefine hydration with the debut of its water and tea bottles made with plants on Kickstarter. Each plant-based bottle is fossil plastic-free, 100% compostable, contains fresh spring water with flavoured tea and is designed for a sustainable, on-the-go water-drinking experience without harmful fossil microplastics.
Today’s market is saturated with harmful products in plastics. Petroleum-based plastics take an average of 450 years to biodegrade while releasing billions of harmful fossil microplastics over generations. The presence of fossil-based microplastics in the human body, including in newborns, is linked to numerous health concerns: Conclusive data connect harmful petroleum-based microplastics to low male fertility and cardiovascular disease. Recent studies reveal that the average person drinks, eats and breathes between 78,000 to 211,000 petroleum-based microplastic particles annually.
In contrast, research shows that bioplastics made from sugarcane-based PLA (polylactic acid) reduce the carbon footprint by 75% and offer a healthier alternative. As global concerns about fossil microplastic contamination and environmental harm grow louder, so gud™ is rising to the challenge with a solution prioritizing the well-being of both people and the planet. Mindful of the urgent need for safer, sustainable solutions, so gud™ is committed to addressing this challenge by introducing environmentally responsible alternatives to the beverage industry. The new bottles are a gamechanger: Made with plants, these bottles decompose at the same rate as food and garden waste under industrial composting conditions.
Founded by Ashanti Amarasuriya from Burlington, ON, Canada, a concerned mom determined to reduce harmful fossil microplastics for her son’s Gen Z peers, Gen Alphas, and all future generations, so gud™ reimagines hydration. Focusing on quality, health-conscious design, and environmental responsibility, so gud™ offers beverages in innovative plant-based, compostable bottles made in the USA. By promoting sustainability in the beverage industry, so gud™ supports the vision of a healthier planet and a future less reliant on harmful petroleum (fossil) microplastics, contributing to a better world for future generations. In December 2024, so gud™ will debut its first line of products on Kickstarter where supporters can support the campaign.
so gud™ is more than just a brand — it’s a movement,” said founder Ashanti Amarasuriya. “We’re creating beverages that taste good and do good for our planet. Through Kickstarter, we aim to empower individuals to make choices that benefit their health and help us all move toward a sustainable future.”
When the Kickstarter launches, pledgers can support this company’s products and mission and play a pivotal role in bringing sustainable, fossil plastic-free beverages to market in Canada and the USA. Additionally, so gud™ will launch corporate sponsorship programs via Kickstarter. Participating companies will be showcased on the so gud ™ website under the banner of "Champions for Change," complete with backlinks to their websites, celebrating their dedication to environmental stewardship and positive impact. Customers can also pre-order via the so gud™ website.
The first series from so gud™ will include:
- Ready-to-Drink Teas: Premium Ceylon Tea crafted with care, and available in exciting natural flavors bottled in plant-based bottles.
- Premium Spring Water: Pure, refreshing water from the Smoky Mountains in the Appalachian region, bottled in a fossil plastic-free compostable bottle made with plants.
By supporting this campaign, individuals and corporations can stand at the forefront of a movement dedicated to replacing harmful fossil plastics with sustainable solutions, creating a truly circular economy.
Learn more and stay up to date by visiting https://sogud4u.com/.
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For more info, visit:
https://academic.oup.com/eurheartj/article/45/38/4099/7750375
https://www.statista.com/chart/18299/how-we-eat-drink-and-breathe-microplastics/
Media Contact
Company Name: So gud™ Water & Tea
Contact Person: Ashanti Amarasuriya, Founder
Email: Send Email
Country: United States
Website: https://sogud4u.com/
