JOVAN, the brand that has always been about attraction and freedom, is re-introducing itself with a new fragrance collection designed for a younger generation. The JOVAN Musk Fragrance Collection features three dual-gender scents embracing their musk legacy in a modern and utterly captivating way.

First established in 1972 during the era of the sexual revolution, JOVAN has evolved with the current cultural shift to meet the values and desires of today’s beauty consumer – a connection deeper than pure attraction. JOVAN fragrances evoke confidence, playfulness, and intimacy through timeless notes that can be layered to curate a personal scent that is irresistible and uniquely YOU.

“Musk is in and what better time to re-introduce JOVAN to the world! With these three new fragrances, we’re capturing our signature musk profile with new formulas that work with your body’s chemistry to create a uniquely personalized olfactory experience. We’re bringing affordable luxury scents to the market that anyone can wear, regardless of gender. We at Coty strive to bring people together through scent and we hope that these three new fragrances from JOVAN help you to cultivate new relationships and connections.” says Stefano Curti, Chief Brands Officer Consumer Beauty at Coty.

The Fragrances:

• Skin I’m In – “YOU” A Little Louder
  
  A fresh floral musk that blends seamlessly with your skin making you feel more “YOU.” Inviting notes like Black Currant, Jasmine, and Soft Wood make you feel comfortable with a boost of confidence.
• Make Them Talk – An Air of Confidence
  
  A captivating woody musk that undoubtedly draws attention and lets you express yourself without saying a word. Captivating notes like Osmanthus, Lemon Peel, and Patchouli help you feel empowered and confident.
• I Want You To Want Me – Easier Than Winking
  
  A sensual ambery musk that will make you feel desirable. Effortlessly create connections with this flirtatious scent through gourmand notes such as Pink Pepper, Rose, and Cashmeran.

Musk Like You Mean It – with the new JOVAN Musk Fragrance Collection available in retailers nationwide September 2024.

ABOUT COTY

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.

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