New partnership will leverage joint booking and marketing power to amplify artist development and fan experiences in the Virginias

The Bowery Presents, the leading East Coast concert promoter and venue management company, announced today a booking and marketing partnership with Richmond-based Broadberry Entertainment Group, the largest independent promoter in Virginia. Formalizing a long-lasting relationship between the two entities, this partnership will expand producing opportunities for both Bowery and Broadberry within Virginia and West Virginia.

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Broadberry Entertainment Group brings a wealth of experience in live music promotion for both rising and well-established artists throughout the region, presenting more than 500 events annually. Alongside The Bowery Presents, an AEG Presents company, the new partners will extend the pipeline for artist development from Bowery and Broadberry’s clubs to jointly booked and/or operated large amphitheaters and arenas in the Virginia region. Together, Bowery and Broadberry have produced sold-out shows with leading artists including Chappell Roan, Zach Bryan, Noah Kahan, Mt. Joy, Faye Webster, Jason Isbell & The 400 Unit, Tedeschi Trucks Band, King Gizzard and The Lizard Wizard, among many others.

“Our relationship with Bowery has evolved naturally over the last several years, beginning with individual events and expanding to venues,” said Jessica Gordon and Lucas Fritz, owners of Broadberry Entertainment Group. “It is exciting to partner with Bowery, who operates with an independent mindset and ready to embrace our creativity and ideas for the region. We are excited to learn and grow alongside some of the best event producers in the business today.”

The partnership will book events in theatres and larger venues throughout the Virginias, including Browns Island (6,500 capacity), Virginia Credit Union Live! (6,000 capacity), Lewis Ginter Botanical Garden (2,000 capacity), Dominion Energy Center (1,800 capacity), and Altria Theater (3,600 capacity) in Richmond; Chartway Arena (6,500 capacity), and Chrysler Hall (2,500 capacity) in Norfolk; Capital One Hall (1,500 capacity) in Tysons; Sandler Center for Performing Arts (1,300 capacity) in Virginia Beach; Marshall Health Network Arena (6,500 capacity) in Huntington, West Virginia, among many others. While the partnership does not extend to events at foundational venues including The National, The NorVa, The Broadberry or Richmond Music Hall, both partners will work on growth plans for artists following events in those venues as they set sights on the next performance in the Virginias.

“In promoting events in Virginia over the past three decades, I’ve been long impressed with the entrepreneurial passion and drive that Broadberry Entertainment Group has displayed in the market,” said Rick Mersel, vice president of The Bowery Presents in Virginia. “Jessica and Lucas’ vision, energy, market intelligence and relationships, paired with Bowery’s proven artist development and marketing strengths will prove to be an enormous benefit for artists and fans alike.”

For a full calendar of The Bowery Presents’ events, visit BoweryPresents.com/Virginia. For a full calendar of Broadberry Entertainment Group’s events, visit TheBroadberry.com.

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ABOUT THE BOWERY PRESENTS

The Bowery Presents, an AEG Presents company, is the leading East Coast concert promoter, whose mission is to bring the best artists to New York City, Boston, Philadelphia and beyond while providing an excellent concert experience for both fans and artists. Celebrating its 20^th anniversary in 2024, The Bowery Presents has been a purveyor of true artist development and consistently strives to work with artists like LCD Soundsystem, Brandi Carlile, Tyler, The Creator, Sam Smith, The White Stripes, Khruangbin, Tyler Childers, Leon Bridges and Lake Street Dive to grow from performing in intimate clubs to performing in sold-out arenas. As a trusted industry tastemaker, The Bowery Presents produces dynamic entertainment experiences at dozens of venues nationally, presenting thousands of shows annually. More information can be found at www.bowerypresents.com.

ABOUT AEG PRESENTS

Combining the power of the live event with a focus on true artist development, AEG Presents is a world leader in the music and entertainment industries. Operating across five continents, the company has an unparalleled commitment to artistry, creativity, and community. Its tentpole festivals and multi-day music events — which include the iconic Coachella Valley Music & Arts Festival and the legendary New Orleans Jazz & Heritage Festival alongside British Summer Time at Hyde Park, Stagecoach, Hangout Festival, Electric Forest, Rock En Seine and All Points East — continue to set the bar for the live music experience. AEG Presents promotes global tours for artists such as Justin Bieber, Blackpink, Kenny Chesney, Celine Dion, Elton John, Carin León, Paul McCartney, Katy Perry, The Rolling Stones, Ed Sheeran, Taylor Swift, and Tyler, The Creator, in addition to — through its network of clubs, theatres, arenas, stadiums and renowned partner brands such as The Bowery Presents, Cárdenas Marketing Network, Concerts West, Frontier Touring, Goldenvoice, Marshall Arts, Messina Touring Group, PromoWest Productions, and Zero Mile Presents — creating and developing an unmatched infrastructure for artist development and audience reach. More information can be found at www.aegpresents.com.

ABOUT BROADBERRY ENTERTAINMENT GROUP

Broadberry Entertainment Group, a Richmond-based company, is the largest independent promoter in Virginia. With a wealth of experience booking and producing concerts in both intimate and large-format indoor and outdoor settings, Broadberry Entertainment Group plays a consistent role in developing acts of all sizes in VA and WV. Consistently hosting both up-and-coming and well-established artists, Broadberry Entertainment Group curates approximately 500 unique concerts and experiences per year in a wide range of venues in VA, WV and beyond.

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