ICR, a leading strategic communications and advisory firm, today announced that it has been recognized as a top PR firm in commercial real estate by Observer Media, a diversified media, information and services company with interests in platforms such as Observer, Commercial Observer and Realgraph.

Observer’s annual PR Power List honors the top agencies with major highlights, including growth, new clients and significant campaigns. The 2024 PR Power List recognizes agencies that have played the role of change agents, helping their clients effectively navigate industry challenges while maximizing opportunities to advance their communications and business goals.

In 2023, ICR’s Financial Services & Real Estate PR Group grew and diversified its client base, onboarding numerous leading real estate owners and operators. It also secured dozens of top-tier print articles and broadcast media segments, as well as hundreds of placements across trades and local media, ensuring its clients’ perspectives on the market were disseminated across their target audiences.

“Commercial real estate has always been one of ICR’s core focus areas, and we have spent years building out a best-in-class advisory practice that includes an experienced team of industry specialists,” said Jason Chudoba, Partner and Head of ICR’s Financial Services & Real Estate PR Group. “We are honored that Observer Media recognizes our deep institutional knowledge and ability to shape perceptions as key differentiators. We look forward to building upon our success and continuing to deliver great service to our valued clients.”

Tom Ryan, Founder and CEO of ICR, said: “ICR was founded on the premise that the highest level of counsel comes from sector experts who understand the factors influencing valuation and reputation. This philosophy is ingrained in our DNA and has been instrumental in building trusting and longstanding relationships with our clients and the various stakeholders that influence perception. We are proud of the incredible work the real estate team has done, which has led to this well-deserved recognition.”

ICR’s Financial Services & Real Estate PR Group helps organizations of differing size and scope meet a variety of communications needs including capturing share of voice, raising awareness, shaping narratives, promoting corporate initiatives, supporting fundraising and managing communications around special situations. Its work with many of the commercial real estate industry’s leading brands provides it with unparalleled knowledge of this dynamic and evolving universe, and the media that cover it.

About ICR

Established in 1998, ICR partners with public and private companies to execute strategic communications and advisory programs, and manage complex transactions and corporate events to enhance long-term enterprise value and corporate reputation. The firm’s highly-differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to hundreds of clients across more than 20 industry groups. With more than 400 team members, ICR is one of the largest and most experienced independent communications and advisory firms, maintaining offices in New York, Connecticut, Boston, Baltimore, San Jose, London, and Beijing. Learn more at https://icrinc.com/. Follow us on LinkedIn and on X at @ICRPR.

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