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Paw Love Debuts Simply Smoked: A New Line of Natural Dog Chews with an Irresistibly Smoky Aroma

Paw Love®, a top brand of premium dog chews and treats in the Central Garden & Pet portfolio (NASDAQ: CENT) (NASDAQ: CENTA), is launching Simply Smoked: a new line of natural dog chews smoked in small batches over real hickory wood.

Smoked low and slow in the brand's own smokehouse in Virginia, Simply Smoked chews delight dogs’ senses with the beloved flavor and aroma of smoked meat. The chews are made with premium, all-natural ingredients and no artificial flavors, colors, or preservatives. They come in a variety of sizes and textures to appeal to dogs of all sizes and preferences.

Simply Smoked chews are available in five delicious varieties: Yak Cheese, Pixie Bully Stix, Beefy Stix, Chicky Stix, and Gullet Stix.

  • Yak Cheese – Inspired by Himalayan yak farmers’ cheese recipes, these chews are handcrafted using just three ingredients. They provide long-lasting chewing fun that’s perfect for strong chewers.
  • Pixie Bully Stix – These bully sticks are petite in size and big in flavor! Made from just one ingredient—grass-fed beef sourced from high-quality cattle—they’re a long-lasting, occupying reward.
  • Beefy Stix – Beefy Stix offer an enticing texture that’s both light and crunchy. Made with limited ingredients including grass-fed beef, they appeal to even the pickiest dogs.
  • Chicky Stix – These crunchy sticks are made from free-range chicken sourced from top-quality regions. Plus, these limited-ingredient chews help support joint, skin, and coat health for a reward pet parents can feel good about giving.
  • Gullet Stix - Made from grass-fed beef, Gullet Stix are highly digestible and protein-rich chews gentle enough for seniors or puppies. They also help support dental health through natural chewing action.

Paw Love Simply Smoked chews will be available starting spring 2024.

About Paw Love

Paw Love® is a leading brand of high-end dog chews and treats, offering a variety of delicious and nutritious options for dogs of all ages and sizes. The company is committed to using only the finest, all-natural ingredients and providing products that are safe and healthy for dogs. Paw Love is owned by Central Garden & Pet Company. Visit to learn more.

About Central Garden & Pet

Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2023 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden & Pet is based in Walnut Creek, California and has 6,700 employees across North America and Europe. Visit to learn more.

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