iFIT, the global leader in connected fitness, is joining with Flex to offer HSA and FSA payment options for its premium fitness products and services. This partnership provides iFIT customers the flexibility to use their tax-advantaged funds on NordicTrack® and ProForm® smart equipment, making it easier than ever to prioritize health and wellness.

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iFIT and Flex have partnered to provide HSA / FSA payment options for personalized fitness products. (Photo: Business Wire)

"We’re excited to partner with Flex to empower our customers to invest in their fitness journey while leveraging their HSA/FSA benefits, further enhancing our mission to provide the most personalized and advanced fitness experiences," said Michael Maas, Chief Sales Officer at iFIT.

Flex makes HSA and FSA methods of payment accessible for health and wellness businesses of all sizes via their robust API. Flex’s technical expertise made them the perfect partner for iFIT, enabling the brand to launch HSA/FSA payments in just weeks. With an optimized, user-friendly checkout experience, Flex has already helped drive significant growth in new customers and revenue since going live.

“This partnership with iFIT demonstrates the power of HSA/FSA payment options to unlock new opportunities for growth,” said Sam O’Keefe, Co-Founder and CEO of Flex. “We’re proud to help iFIT continue leading the connected fitness space while expanding access to health and wellness for their customers.”

iFIT offers discounts for military and service members, along with financing options for equipment that can be combined with Flex payment options for added savings.

About Flex

Flex, a leader in HSA/FSA payments, makes it easy for health and wellness businesses to accept this new method of payment. By enabling merchants to tap into $150 billion in HSA/FSA funds, Flex drives new revenue, increases cart sizes, and improves customer retention. With a seamless solution to unlock the full potential of HSA/FSA spending, Flex is transforming how consumers and merchants connect.

Start today at www.withflex.com.

About iFIT, Inc.

iFIT, Inc. is a global leader in connected fitness products. iFIT’s industry-leading brands – NordicTrack®, ProForm® and Freemotion® – are powered by the iFIT intelligent fitness platform, which seamlessly connects the company’s proprietary software, experiential content, and interactive hardware. iFIT is dedicated to delivering the most advanced and personalized fitness experiences available. Its innovative products and immersive content are designed to inspire, motivate, and guide users at every level of their fitness journey. For more information, visit iFIT.com.

iFIT is in no way providing any tax advice. Reimbursement eligibility is determined by the HSA/FSA administrator and is not guaranteed. For complete details, visit: https://www.nordictrack.com/flex-HSA-FSA.

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