The Amazon and The Trade Desk alumni will lead NIQ’s retail media strategies, driving innovation in how brands connect with consumers

NielsenIQ (NIQ) is excited to announce the appointment of Dan Bonert as the new head of retail media in North America, effective December 30, 2024. Bonert brings over 25 years of extensive media and SaaS experience to his new role, where he will oversee NIQ’s retail media business. With this appointment, NIQ will amplify the use and integration of its unique data assets to help retailers create more powerful retail media insights and offerings. Bonert will focus on driving innovation in the ways manufacturers and retailers connect with shoppers, providing actionable insights to optimize retail media performance.

At the beginning of 2024, NIQ announced the launch of its Media Division, a strategic initiative designed to enhance the value advertisers derive from their marketing efforts and enable partners in support of our advertiser clients. Bonert’s appointment is another step in building out NIQ’s multi-pronged media strategy, bringing together the best talent, data, and products to provide clients with unparalleled service.

"We’re very excited to have Dan lead our retail media business,” said Elizabeth Buchanan, President of NIQ North America. “Dan’s strong relationships and deep expertise in retail media make him the perfect fit to drive our vision forward. He’s an innovative and passionate leader, and I am confident he will have a significant impact on our clients, our business and the industry.”

Bonert brings extensive experience from roles at The Trade Desk and Amazon. At The Trade Desk, he brought innovative retail media solutions to market, partnering with industry leading retailers to deliver tailored and scalable solutions, while helping marketers harness retail data to achieve business outcomes. At Amazon, he led the expansion of the CPG Food and Confectionary ad offerings business, building strategic partnerships and delivering significant business growth for Amazon and his clients.

Reflecting on his new role, Bonert stated, "I’m thrilled to join NIQ and lead its retail media initiatives at such an exciting time for the industry. Retail media is transforming the way brands connect with consumers, and I look forward to leveraging NIQ’s unparalleled data and insights to solve marketing and business challenges that help drive growth and innovation for our clients.”

Bonert will be based in NIQ’s headquarters in Chicago.

About NIQ

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in more than 95 countries covering 97% of GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

For more information, please visit www.niq.com

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