Celebrated by a global community, Skylar’s award-winning scent secures its place among top fragrances of 2024.

Starco Brands (OTCQB : STCB) proudly announces that its fragrance brand Skylar, renowned for its commitment to creating clean, hypoallergenic, and safe for sensitive skin scents, was victorious at the first-ever Scentbird Digital Fragrance Awards. Skylar’s beloved fragrance, Vanilla Sky, was awarded the People’s Choice – Popular category, recognizing it as a favorite among fragrance enthusiasts.

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The Scentbird Digital Fragrance Awards, hosted in New York City’s iconic Crosby Street Hotel, marked a pivotal moment in the industry by embracing both tradition and digital innovation. This live-streamed event connected fragrance aficionados worldwide and featured an esteemed panel of industry experts, including April Long (Beauty Director at Town & Country), Kathleen Hou (Beauty Director at Elle), and Jane Larkworthy (Contributing Editor at Air Mail Look).

The People’s Choice category stood out for its emphasis on consumer engagement across men's and women's categories, allowing the online fragrance community to cast their votes and champion their favorite scents. Co-presented by Scentbird’s Associate Director of Communications, Marianne Mychaskiw, and popular #FragranceTok creator Travaulya Wallace (@travaulyawallace), this award underscored the power of community-driven recognition.

“Winning the People’s Choice – Popular award is a testament to our customers’ passion for clean, quality scents,” said David Dreyer, Co-Founder and Chief Marketing Officer of Starco Brands. “Vanilla Sky has remained a best-selling scent since its release, and we’re delighted it’s getting the recognition it deserves.”

Vanilla Sky, a rich and inviting fragrance with notes of cappuccino, pure vanilla, and hints of caramelized cedar, has consistently captivated Skylar’s Scent Club members and new customers alike. This accolade underscores Skylar’s commitment to blending luxury with sustainable practices, making fine fragrance accessible without compromising on quality or environmental responsibility.

About Skylar

Skylar Clean Beauty is a trailblazing fragrance brand dedicated to creating clean, hypoallergenic, safe for sensitive skin scents catering to a modern, conscientious and dynamic consumer. Founded in 2017, Skylar empowers individuals to feel beautiful, confident, and safe in their skin with a diverse range of fragrances crafted to inspire and uplift. Utilizing the finest ingredients and prioritizing sustainability, Skylar designs innovative formulations to be gentle on sensitive skin, free of harmful chemicals, vegan and cruelty-free. The packaging features a 100% recyclable bottle, cap, and box unique in the fragrance industry. Expert perfumers thoughtfully craft each scent to evoke a unique sensory experience, encapsulating the essence of life’s most cherished moments and memories. With a commitment to giving back, Skylar actively supports non-profit organizations focused on women’s empowerment and environmental conservation. Through its exceptional products, dedication to customer satisfaction, and social responsibility, Skylar continues redefining the fragrance world, one scent at a time. For more information, please visit skylar.com.

About Starco Brands

Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world’s only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona®, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit starcobrands.com for more information.

About Scentbird

Scentbird is a leading online fragrance subscription service offering over 800 designer and niche fragrances. With subscriptions starting at $16.95, Scentbird allows fragrance lovers to explore a curated selection monthly, making luxury scents accessible without commitment. Visit www.scentbird.com and follow @scentbird on Instagram, Facebook, and TikTok for updates.

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