Now available at Target, Neuro+ is the World’s First Food Product Fortified with Milk Fat Globule Membrane, bringing Benefits of Breastmilk to Modern Day Lifestyles

Brainiac Foods, the leading brain health and wellness company, is thrilled to announce the launch of their new Neuro+ line, now available at Target stores nationwide. Neuro+ offers the most advanced brain nutrition in the baby food category with the addition of Milk Fat Globule Membrane (MFGM), a nutrient found in breast milk and proven to support baby’s brain development and immune system. The product was also unveiled to the medical community at the annual meeting of the American Academy of Pediatrics last month. Just as important though, the full-fat dairy pouch comes in two flavors kids will love, strawberry banana and carrot blueberry, because it’s only nutritious if they actually eat it.

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Little Brainiac Neuro+ Smoothies, available in Strawberry Banana and Carrot Blueberry. (Photo: Business Wire)

“It is incredibly hard to get kids enough Omega 3 DHA, Choline and MFGM in their regular diets and as a result most kids do not get the amounts recommended by experts to support brain development. Brainiac is the first to bring efficacious amounts of these important nutrients in foods infants and toddlers love, at a price parents can afford,” said Dr. Tanya Altmann, Founder and Pediatrician at Calabasas Pediatrics and Brainiac Advisory Board Member.

Neuro+ was specifically created to support changing lifestyles as families are introducing solids to young children earlier and the rates of exclusive and extended breastfeeding are down (US Breastfeeding Committee). Now, with Neuro+, young children can still get all of those benefits. According to the Journal of Pediatrics, the addition of MFGM to the diets of infants and children, either with breastmilk or formulas fortified with this nutrient, have shown promising results regarding both neurodevelopment and defense against infections. More so, studies from Cambridge University showed significantly higher cognitive scores among children who received supplemental MFGM. That’s why each Neuro+ pouch contains the equivalent amount of MFGM as three bottles of breast milk.

“As parents we try to get our kids the brain nutrition they need through healthy foods like salmon, broccoli, eggs and more. But it's not always easy. That's why we created Brainiac, to help every kid reach their full potential,” said Mark Brooks, Co-Founder and Co-CEO of Brainiac Foods. “With these new products, we’re thrilled to expand upon our line and deliver even more brain health and wellness through science-backed nutrition.”

In addition to Neuro+, Brainiac also recently introduced new innovation to their lunchbox portfolio with Brainiac Fruit Snacks and Juice Squeezers. The Fruit Snacks offer everyone’s favorite snack item with added brain nutrients, without all the yuck: no artificial flavors or colors. The Juice Squeezers are the first functional juice for kids with added brain nutrients and they are also innovative for the category in that they come in convenient, kid-tested no spill, no straw pouches.

These products join the company’s full lineup of brain snacks for the whole family including Applesauces, Baby & Toddler Fruit Pouch Blends, and Gummy Vitamins, available at major big box retailers and regional grocers nationwide, including Walmart, Target, Whole Foods, Amazon, Thrive Market and more. Brainiac focuses on nutrients lacking in the diet of most American families, yet scientifically proven to support brain development, health and longevity, and they develop their products alongside the country’s leading pediatricians, neurologists, nutrition scientists and dietitians. For more information about Brainiac and to learn more about the importance of brain nutrition and the brain nutrition gap, visit brainiacfoods.com.

About Brainiac Foods

Brainiac provides the brain fuel needed in foods families love to eat. The Brand was launched in 2019 by Jonathan Wolfson and Mark Brooks, two dads who understood the importance of several key nutrients including Omega-3s and choline to support the development and function of the brain, but they also knew how hard it was to get their families to eat foods rich in them. In collaboration with a team of neurologists, nutrition scientists, pediatricians and dieticians, and after tests by real families, they launched Brainiac Foods to offer snacks for the whole family. Today, the line includes lunch box favorites like applesauce and fruit and veggie pouches, fruit snacks and juices as well as Little Brainiac for babies and toddlers, all of which combine premium and clean ingredients with grab-and-go convenience. At the core of Brainiac Foods is the BrainPack, a proprietary combination of Omega-3s and choline that support brain health. These essential nutrients power memory, focus, mood regulation, help with attention and focus, and are critical for brain development, performance and health. For more information, visit brainiacfoods.com or follow along on Instagram.

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