In partnership with celebrity jewelry designer, George The Jeweler, the brand’s new statement jewelry allows fans to literally drip with swagger and style

For more than a century, VELVEETA has made its mark on fans’ lips thanks to the iconic drip that satisfies cravings with its rich, cheesy goodness. VELVEETA today invites fans to own the drip like never before by wearing it proudly. Introducing: the 14 Karat Gold VELVEETA Drip Lip Cuff, crafted in partnership with cult-favorite celebrity designer, George The Jeweler.

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Wear It. Don’t Wipe It: Own Your Drip with the New 14-Karat Gold VELVEETA Drip Lip Cuff (Photo: Business Wire)

“No one knows the ‘drip’ like VELVEETA – from the physical drip of our supremely creamy cheese to the confident and unapologetic drip that embodies living ‘La Dolce Velveeta,’” said Stephanie Vance, Brand Manager for VELVEETA. “As a brand that’s all about making outrageous pleasure a way of life, our new lip cuff empowers people to boldly step out with an unapologetic confidence that encourages you to live life by your own rules.”

In fashion, “drip” is often used to describe someone who oozes style, swagger, and cool, and with 2024 jewelry trend reports predicting liquified shapes* and face jewelry** will be all the rage this year, the “drip” has never been more literal. Starting today, the limited-edition 14 Karat Gold VELVEETA Drip Lip Cuff will be available for $77.00 exclusively at georgethejeweler.com, while supplies last.

“I’ve been a fan of VELVEETA’s unexpected collaborations over the last few years, which is why I was thrilled to partner with the brand to create a statement piece that allowed fans to wear the drip for the first time,” said George Khalife, Founder and CEO of George The Jeweler. “Working closely with the VELVEETA team to create the unique design, we really wanted to capture the iconicity of the drip, fusing it with my own personal style and this year’s jewelry trends. The 14-Karat gold cuff ultimately embodies the accessible and confident luxury of both George The Jeweler and ‘La Dolce VELVEETA.’”

Those living “La Dolce VELVEETA” are encouraged to flaunt, post and share how they’re dripping in swag with the new lip cuff by tagging @Velveeta and @GeorgeTheJeweler on Instagram and @Cheesy_Velveeta on TikTok using hashtag #LaDolceVelveeta. Own your drip.

ABOUT KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

ABOUT GEORGE THE JEWELER

George Khalife, commonly known as George The Jeweler, is a celebrity jewelry designer based in Detroit, Michigan. Over the last 5 years, George has maintained a role as an insider secret, designing and styling custom pieces for an A-list filled roster. George designs, manufactures, and distributes his own line of fine jewelry around the world. An industry expert with his finger on the pulse on pop culture, George is a beloved jeweler and his designs have been recognized globally and featured in top tier publications.

*Source: Vogue - Spring 2024 Jewelry Trend Report

**Source: The New York Times - Jewelry That Adds Face Value

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