Industrial organizations will benefit from industry-first Generative AI for automation design

Rockwell Automation, Inc. (NYSE: ROK) and Microsoft Corp. (NASDAQ: MSFT) today announced an extension of their longstanding relationship to accelerate industrial automation design and development through generative artificial intelligence (AI). The companies are combining technologies to empower the workforce and accelerate time-to-market for customers building industrial automation systems. The first outcome of this collaboration will add Microsoft’s Azure OpenAI Service into FactoryTalk® Design Studio™ to deliver industry-first capabilities accelerating time-to-market for their customers building industrial automation systems.

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Rockwell Automation and Microsoft Expand Partnership to Leverage Generative AI Capabilities for Enhanced Productivity and Faster Time-to-Market (Photo: Business Wire)

“The skilled labor shortage and ensuing lost productivity is the biggest challenge facing industrial organizations and their service providers today. These shortages are increasing the need, value, and complexity of automation projects when the ecosystem of service providers is less equipped to deliver on time, quality, and budget,” said Matthew Littlefield, President LNS Research. “Generative AI has already proven its ability to capture the imagination and enhance the productivity of workers in a range of IT and business scenarios. Rockwell Automation and Microsoft’s strategic partnership is an exciting and high-potential step forward in addressing these long-term structural challenges.”

Rockwell and Microsoft recognize that using AI to enhance automation across various roles, from decision makers to control engineers and operators, is a key area where they can come together to help customers streamline their processes and drive worker productivity.

“Rockwell’s decade-long relationship with Microsoft illustrates our ongoing commitment to providing best-of-breed solutions that empower customers and support our shared vision of driving industries forward through innovation and collaboration,” said Blake Moret, Chairman and CEO of Rockwell Automation. “Together, we're not just addressing current market needs; we're shaping the future of technology in industrial automation.”

Adding Azure OpenAI Service into FactoryTalk Design Studio helps engineers generate code using natural language prompts, automating routine tasks and improving design efficiency. It will also empower seasoned engineers to accelerate development and mentor newcomers on a learning path more efficiently and effectively. Additionally, it will assist in finding relevant help from vast collections of information to further educate developers. Rockwell and Microsoft see a bright future in extending this integrated technology to solve other challenges, including Quality Management and Improvement, Failure Mode Analysis, and training frontline workers to execute manufacturing processes through chat-based collaboration with experienced human workers as well as Azure Open AI Service-based chatbots.

“The explosive growth and interest in artificial intelligence is driving organizations to partner with Microsoft as a trusted cloud and AI provider,” said Judson Althoff, executive vice president and chief commercial officer at Microsoft. “I am pleased to further strengthen our longstanding relationship with Rockwell by combining its expertise in industrial automation with Microsoft’s generative AI technology to help industrial professionals expedite the creation of complex control systems, optimize the efficiency of their operations, and spur greater innovation across industrial organizations.”

Additionally, Rockwell and Microsoft are continuing to explore ways to advance innovation in the industrial metaverse. Both companies are using their respective IoT capabilities, cloud datasets, simulations and AI to design and build products more effectively, more efficiently, and more sustainably.

The work between Rockwell and Microsoft will be showcased during Rockwell’s 2023 Automation Fair on Nov. 6-9, 2023, in Boston, Massachusetts.

Learn more about this collaboration here.

About Rockwell Automation

Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 28,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.

About Microsoft

Microsoft (Nasdaq “MSFT” @Microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

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