Company launches new brand and unveils symbolic logo adopted from Lifepoint Health

Lacuna Health, a leading provider of healthcare-focused call center and telehealth solutions, today announced a new name and brand identity as Access Point. Anchored by a vibrant heart icon adopted from its parent company, the organization’s new brand visually aligns Access Point with Lifepoint Health, a leading diversified healthcare delivery network. Access Point continues to operate as a wholly owned subsidiary of the company and serves a wide variety of clients both within the Lifepoint system and beyond.

“Rebranding our company as Access Point is an important milestone that signifies our expanded scope and the evolution of the services we provide,” said John Apholt, senior vice president and chief operating officer of Access Point. “Our new name is a more accurate reflection of the critical work we do to connect patients with the care they need, and we look forward to continuing to grow as we further enhance our offerings for those we serve.”

Reflective of Lifepoint’s brand, Access Point’s new heart icon is rich with symbolism. It reflects a caring and inclusive culture, and dedication to making communities healthier. At the center of the heart is one dot that is larger than the rest, representing a deep commitment to patient-centered care. And the icon’s vibrant spectrum of colors conveys movement, representing a focus on innovating and shaping the future of healthcare delivery.

Access Point provides a range of services for clients across the healthcare industry, including:

• Medical answering services
• Centralized scheduling
• Nurse triage
• Virtual care and support
• Transitional care management
• Patient engagement to include both outbound and inbound services

“Access Point plays a vital role in a patient’s health journey by helping to break down barriers and connect individuals with the right care at the right time and in the right setting,” said Aaron Lewis, executive vice president, growth and integrated solutions for Lifepoint Health. “We are committed to ensuring that Access Point continues to grow by partnering with organizations that want the best for their patients and bringing effective and new solutions to the table while maintaining a sharp focus on providing high-quality care and making communities healthier.”

To learn more about the company and its new brand, visit its newly launched website at https://accesspoint.health.

About Access Point

Access Point is a leading provider of healthcare-focused call center and telehealth solutions. As we work to support physicians, health systems, ACOs, FQHCs, municipalities and healthcare technology firms, our goal is to put the patient at the center of care and deliver exceptional service and value. We interact with more than two million patients annually, and our unique combination of both clinical and non-clinical services allows us to deliver the right resource at the right time to improve the patient’s medical journey and experience. Access Point’s offerings are available nationwide to help improve the health and wellbeing of the populations we serve.

About Lifepoint Health

Lifepoint Health is a leading healthcare provider that serves patients, clinicians, communities and partner organizations across the healthcare continuum. Driven by a mission of making communities healthier^®, the company has a growing diversified healthcare delivery network comprised of more than 50,000 dedicated employees, 62 community hospital campuses, more than 30 rehabilitation and behavioral health hospitals and 170 additional sites of care, including managed acute rehabilitation units, outpatient centers and post-acute care facilities. Through its innovation strategy, Lifepoint Forward, the company is developing meaningful solutions to enhance quality, increase access to care, and improve value across the Lifepoint footprint and communities across the country.

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