First-of-its-kind launch underscores Kraft Heinz’s broader transformation to bring insight-driven innovation to consumers faster than ever before

AMERICA’S FAVORITE KETCHUP®, HEINZ®, today unveils a first-of-its-kind innovation that seeks to revolutionize the burger eating experience: HEINZ DIP & CRUNCH. The product combines a mouth-watering sauce with crisp potato crunchers inside a two-in-one package for elevated burger eating anywhere, anytime. Simply dip the burger in HEINZ sauce, then top it off with salty potato crunchers to add both flavor and texture to every bite.

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With the debut of its newest innovation, HEINZ DIP & CRUNCH takes burger night to the next level. Simply dip the burger in HEINZ sauce, then top it off with salty potato crunchers to add both flavor and texture to every bite. (Photo: Business Wire)

For years, burger fans have yearned for a restaurant-style sauce available in-store, and they were left with a void for a truly dip-worthy option, until now. With the debut of its newest innovation, HEINZ DIP & CRUNCH is the ultimate burger accoutrement to take burger night to the next level. HEINZ DIP & CRUNCH is available in two tangy flavors:

• HEINZ DIP & CRUNCH™: HEINZ DIP & CRUNCH is complete with a decadent burger sauce made with tomato puree, molasses, sun-dried tomatoes, garlic powder, tamarind concentrate, onion powder and spices. The crisp potato crunchers cling to the smooth sauce when dunked, providing a uniquely enhanced experience with each bite.

• HEINZ Spicy DIP & CRUNCH™ : For those who need a kick of spice, Spicy DIP & CRUNCH adds a dimension of heat to the decadent secret sauce. The spicy burger sauce is made with tomato puree, molasses, sun-dried tomatoes, garlic powder, tamarind concentrate, onion powder and spices to achieve an even more delectable bite. Combined with the crispy potato crunchers, this new burger accessory will elevate dinner to the next level.

“Here at HEINZ, we recognize the magic in making memories on burger night thanks to the way our condiments uniquely elevate the classic burger,” said Ashleigh Gibson, Brand Director at HEINZ. “As we continue to reimagine mealtime, we’re excited to offer a solution for consumers looking for accessible dipping sauces and unique textures to help further embrace the fun of cooking and eating at home.”

HEINZ DIP & CRUNCH is the latest example of Kraft Heinz’s larger AGILE@SCALE transformation. A critical part of this strategy is to deploy an insight-based innovation engine that offers consumers the products, flavors, and formulations they want most. HEINZ DIP & CRUNCH was first offered as a test item in select West Coast Jack in the Box restaurants earlier this year. Following a successful soft launch, the product is now available nationwide for purchase at Walmart, Meijer, Target and Giant.

To learn more about HEINZ DIP & CRUNCH, follow Heinz on TikTok, Instagram, Twitter and Facebook.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

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