Over the next 12 weeks, founders will collaborate directly with SportsTech’s advisors from some of the most recognized sports brands in the world, including new partners WWE® and PGA TOUR

Since its launch in 2021, accelerator alumni have participated in 29 pilots and partnerships with SportsTech partners, including 5 commercial deals

Comcast today announced the 10 startups selected to join the second class of the Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown. Chosen from over 800 applicants across 44 countries, these companies are developing new innovations in the program’s core investment areas: media and entertainment, fan/player engagement, athlete/player performance, team and coach success, venue and event innovation, fantasy sports and betting, esports, and the business of sports.

Over the next 12 weeks, founders will have the exclusive opportunity to work one-on-one with SportsTech’s mentors to further develop their business ideas and find creative approaches to challenges in their industries. This is the first year that PGA TOUR and WWE® will serve as advisors, joining the other renowned SportsTech partners, which include NBC Sports, Sky Sports, GOLF, Comcast Spectacor, NASCAR, and three U.S. Olympic sports organizations: U.S. Ski & Snowboard, USA Cycling and USA Swimming. Since the accelerator’s launch last year, alumni have participated in 29 pilots and partnerships with SportsTech partners, including 5 commercial deals.

During this year’s hybrid program, with virtual and in-person components run out of SportsTech’s headquarters at Comcast NBCUniversal’s Central Division Innovation Center in Atlanta at Truist Park, entrepreneurs will participate in a custom curriculum focused on fundraising, sales, marketing and branding, product design, mental health, company culture, go-to-market strategy, and working at enterprise scale.

“We launched Comcast NBCUniversal SportsTech to find, fund, and fast-track the top sports technology startups challenging the status quo and creating new innovations that will impact how we participate in, view, and celebrate sports,” said Jenna Kurath, Vice President, Startup Partnerships and Head of SportsTech. “Our first cohort set a high bar and attracted PGA TOUR and WWE to join as SportsTech advisors, a direct result of how the accelerator delivers tangible business value, both to founders and to our partners. This next class is surrounded by a team of leaders who will help these founders build revenue-sustaining businesses and offers us and our network of partners an early-lens into next-gen developments in sports tech. I’m excited to see what partnerships develop during the program and beyond.”

This year’s mentors will include industry leaders from Comcast NBCUniversal as well as strategic advisors from the Boomtown network and the partner consortium, including Will McIntosh, Executive Vice President, NBC Sports Next; Lora Dennis, Executive Vice President, NBCUniversal Local; James Clement, Director of Operations, Sky Sports; Craig Neeb, Chief Innovation Officer of NASCAR; Rina Thakker, Senior Vice President, Digital Products for WWE; and Lance Stover, Senior Vice President, New Ventures for PGA TOUR. Jenna Kurath, Vice President, Startup Partnerships and Head of SportsTech, will lead the startups as they work with mentors and business units throughout the program and as they seek proofs of concepts, pilots and partnership deals with Comcast, NBCUniversal, and Sky brands and the broader partner consortium.

At the conclusion of the program, the companies will participate in a Demo Day on May 26, 2022 and present their businesses before some of the world’s leading venture capitalists, startup founders, business executives, and media. To learn more, visit www.comcastsportstech.com.

The 2022 class of the Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown includes:

BookSeats.com, Toronto, Canada

BookSeats.com simplifies the way fans travel by allowing users to book custom packages that include any combination of flights, hotels, and/or tickets to events around the world.

HeadVantage, Arlington, Virginia

HeadVantage visually captures the “impossible” moments and insights in sports, fused with biometric & performance data, from the athlete’s vantagepoint.

Ice Cream Social, Newport Beach, California

Ice Cream Social is a state-of-the-art social platform that helps companies turn their existing customers into brand advocates by rewarding them for inviting their friends.

LetzChat, Westlake Village, California

LetzChat translates customer interactions – including subtitles, text messages, phone calls, chat support, and web sites – into the viewer’s language, which offers opportunities to enhance sports viewing.

Local Sports Network, Austin, Texas

Local Sports Network is a digital community that strengthens ties between sports fans, high schools, and athletes.

Meetlete, San Diego, California

Meetlete is a fan engagement platform that allows fans to experience a 4-minute meet and greet with their favorite athletes.

MoneyLine, Atlanta, Georgia

MoneyLine is a sports and entertainment game against the house that gives fans a chance to win money more simply and creatively than ever before.

Movrs, Los Angeles, California

Movrs uses AI to analyze human shape and motion data and make it easier for sports and entertainment organizations to use.

tiptapSPORTS, Burlington, Ontario, Canada

tiptapSPORTS brings an enhanced touchless payments^TM experience at sporting events of all sizes, while letting fans support young athletes through touchless giving^TM solutions in the community.

Uru Sports, Traverse City, Michigan

Uru Sports is the professional network for elite athletes providing opportunity, community and information to connect the world’s 1 billion athletes to great opportunities worldwide.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information.

About Comcast NBCUniversal SportsTech

Comcast NBCUniversal invests in the best sports tech startups in the world. We back this investment by providing our startups with a rigorous, custom curriculum, and we surround our entrepreneurs with a dream team of sports industry advisors and experts who are passionately dedicated to helping them succeed. Comcast SportsTech features a partnership of four of Comcast NBCUniversal’s sports brands - NBC Sports, Sky Sports, Comcast Spectacor and Golf – alongside NASCAR, WWE, and PGA TOUR, and three US Olympic sports organizations: U.S. Ski & Snowboard, USA Swimming, and USA Cycling. This network of partnerships brings an early lens into innovation solutions, exclusive access to research and business insights, and differentiated value to Comcast’s media rights relationships. The program brings creative solutions to the partner consortium and to market through the lens of eight core investment categories: Media & Entertainment; Fan/Player Engagement; Athlete/Player Performance; Team & Coach Success; Venue & Event Innovation; Fantasy Sports & Betting; esports; and the Business of Sports. Visit www.comcastsportstech.com to learn more.

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