Interactive game show venue to open its third U.S. location at adaptive reuse development
ATLANTA, GA, October 17, 2024 /24-7PressRelease/ -- The Game Show Challenge, an interactive experience that lets guests enjoy the excitement of being game show contestants, is coming to the Lee + White adaptive reuse development in Atlanta's West End. Targeting a late 2024 opening, this will be the third location for the game show concept, joining locations in Columbia and Greenville, S.C.
Kelly Wilson, Senior Vice President of Ackerman Retail, completed the lease with The Game Show Challenge on behalf of Lee + White owners Ackerman & Co. and MDH Partners. Robert Satcher Jr. of Pintail represented The Game Show Challenge.
The Game Show Challenge has leased 3,889 square feet in Building 1000, next to Monday Night Brewing and Grady's new neighborhood health center. The venue will feature two studios where contestants can engage in interactive games, hosted in a style similar to popular TV game shows, including spin-the-wheel challenges, trivia, word puzzles, and more. Typical games involve six to 14 contestants, but can accommodate larger groups.
"Lee + White is a perfect fit for us. We love to be in areas like this with a steady flow of people. This is a great opportunity for us to be in a redeveloped space with a lot of character, surrounded by a great mix of tenants in a part of town that's rejuvenating," said Josh Brickey, Managing Partner of The Game Show Challenge.
"We're excited that The Game Show Challenge is joining the lineup at Lee + White. The Game Show Challenge will bring an engaging experience to Lee + White, perfect for visitors who want to mix in a fun activity while enjoying the restaurants, breweries and other retailers at Lee + White and for workgroups looking for a fun team-building activity," said Ackerman's Kelly Wilson.
Another experiential concept, Atlanta Golf & Social, signed a lease in July at Lee + White for a 3,767-square-foot club that will combine indoor golf simulators and lessons in a casual sports bar environment.
The Game Show Challenge is expanding across the Southeast, with the goal of opening 30 locations over the next five years.
Acquired by Ackerman & Co. and MDH Partners in 2019, the 442,562-square-foot Lee + White mixed-use development is an adaptive reuse transformation of the West End's former Warehouse row featuring one-half mile of Atlanta BeltLine frontage and four direct entrances to the popular mixed-use trail. The latest phase of development at Lee + White has added a food hall, creative office space, new retail, and the "Great Lawn" central gathering and event space.
Lee + White is accessible via the nearby West End MARTA rail station and all of Atlanta's interstates. A planned MARTA station at Murphy Crossing, recently announced by the City of Atlanta, will be a short walk from Lee + White via the Atlanta Westside BeltLine.
One space of 3,990 square feet remains available in the food hall. The lineup includes 16 eateries along with the Strangers in Paradise central bar, offering a mix of local and regional concepts. Eateries include Cielito Lindo, Costa Coffee, Crème de la Crepe, Dough Boy Pizza, GoodAzz Burgers, Gekko Hibachi & Sushi, gusto!, Honeysuckle Gelato, One Korean Bistro, The Original Hot Dog Factory, Pastaholics, Sakura Sake Bar & Bottles, Sweet Red Peach, Vietvana, West Side Deli and World Chicken.
About The Game Show Challenge
Founded in Columbia, S.C., The Game Show Challenge is a live, interactive game show created by the husband-wife duo Josh & Patty Brickey, who previously created an escape room company consistently recognized as one of the top 10 in the country. The Game Show Challenge, led by a real game show host, lets teams battle it out for bragging rights in a 60-plus minute experience as they play 3-5 types of unique game show experiences. Now expanding across the country, The Game Show Challenge has upcoming locations in Greenville, S.C. and Atlanta, joining the original location in Columbia. For more information, visit www.thegameshowchallenge.com
About Lee + White
Reimagining the West End's former "Warehouse Row," the 442,562-square-foot Lee + White is Atlanta's next trendsetting adaptive reuse project. Already a go-to destination for foodies and beer lovers, Lee + White's next phase of development is bringing creative offices, a food hall, retail, and expanded BeltLine access. This transformation continues in a spirit that recognizes the West End's rich history. The growing tenant roster at Lee + White includes ASW Exchange, Best End Brewing, Boxcar, Carbice, Cultured South, Doux South Pickles, Honeysuckle Gelato (production), The Game Show Challenge, Grady Health, Hop City, JTEC Energy Inc., KIPP Schools, Monday Night Garage, Ogle School, The Overlook Boulder + Fitness, Plywood People, Westside Dental and Wild Heaven Beer.
The roster at the Lee + White food hall, now open seven days a week, showcases a mix of local favorites and regional and national concepts. Eateries include Cielito Lindo, Costa Coffee, Crème de la Crepe, Dough Boy Pizza, GoodAzz Burgers, gusto!, Gekko Hibachi & Sushi, Honeysuckle Gelato, Mochinut, The Original Hot Dog Factory, Pastaholics, Sakura Sake Bar & Bottles, Sweet Red Peach, Vietvana. West Side Deli and World Chicken. For more information, visit www.leeandwhiteatl.com
About MDH Partners
MDH Partners is an Atlanta-based real estate investment company managing its discretionary funds targeting industrial real estate across the United States on behalf of its institutional investors. Founded in 2005 as the successor to a fifty-year-old local real estate development company, MDH Partners has led and/or participated in over $6 billion (90 million square feet) of acquisitions, developments, and asset management as an advisor and investor. For more information, visit www.mdhpartners.com
About Ackerman & Co.
Headquartered in Atlanta, Ackerman & Co. is a privately held, full-service commercial real estate firm focused on providing quality investment, brokerage, management and development services in the Southeast. The company, founded in 1967, retains an expert team of 100 real estate professionals. To date, Ackerman & Co. has developed and acquired 44 million square feet of office, medical, industrial, retail and mixed-use space, has 4 million square feet under management, and maintains an investment portfolio valued at $1 billion. For more information, visit www.ackermanco.com
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