Jessica Zura chosen to lead the Strategic Partnership Team
CHARLOTTE, NC, October 01, 2024 /24-7PressRelease/ -- Strategic marketing and media agency RBI, which provides sales and marketing support to brands, destinations, sports and entertainment properties, today announced the addition of two new members of the strategic partnership team: Shannon Abrahall and Taylor Ward.
With over a decade of experience in the collegiate and professional sports arenas, Jessica Zura has a track record of forging impactful partnerships across major organizations such as Learfield, NBA, WNBA, and MLB. Her expertise in creating strategic alliances has consistently delivered exceptional results and met key objectives for a diverse range of brands.
"I am thrilled to lead the Strategic Partnerships team for RBI," says Jessica Zura, V.P. of Strategic Partnerships. "My passion for building impactful partnerships, along with my team's shared vision, makes this opportunity incredibly exciting, and I look forward to being a part of the growth of RBI."
Shannon Abrahall began her professional career working for six years within the NBA family of brands, both for the Brooklyn Nets' G League affiliate team and at the NBA League offices in Manhattan. Most recently, she worked at Grand Canyon University in Athletic Partnerships.
"RBI has done an amazing job of putting together a team of incredibly high character, expert creatives. I could not be more excited to work with this team to generate top-line results for our clients and brands," noted Shannon Abrahall.
Taylor Ward has worked as a project manager for a high-profile business book by James Patterson, a brand strategist for brands like White Claw and Liquid Death, and collaborated on promotional campaigns for Vanderbilt University's sports teams.
"I am very excited to be a part of the RBI team and eager to bring my skills and passion for marketing, sports, and entertainment to a new challenge," says Taylor Ward.
"It was a no-brainer to have Jessica lead our Strategic Partnership team. Her dedication to our clients is unbelievable. By adding Shannon and Taylor to the team, it shows our clients that RBI aims to continue to grow our agency family with passionate marketers and strategic thinkers," says Rob Blair, President of RBI. "I am so excited to see the impact those three will make for our clients."
About RBI:
RBI (www.rbiteam.com) builds audience and revenue by blurring the line between advertisement and entertainment. RBI offers services in advertising, strategic media planning, partnerships, brand consulting, property sales, and more with offices in Kentucky, New York, Texas, Tennessee, Florida, and North Carolina.
Contact:
Jessica Zura, Vice President – Strategic Partnerships
jessica.zura@rbiteam.com
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