China Brand Value Forum and“(Daguan•Keweiwei) The 8th China Brand Value Top 100” and “(Daguan•Keweiwei) The 3rd World Brand Value Top 900” Released with Great Fanfare
China Brand Value Forum Released with Great Fanfare
World brands are here and all eyes are watching. In Beijing in March, the spring is bright and the breeze is smooth. In this bright day, we have ushered in the annual China Brand Value Forum and the grand event of "(Daguan·Keweiwei) The 8th China Brand Value Top 100" and "(Daguan•Keweiwei) The 3rd World Brand Value Top 900” releasing conference.
On March 18, 2023, China Brand Value Forum was grandly held in Beijing China Taiping Financial Center. More than 100 senior people from academic, political and business circles attended the conference passionately, paying close attention to the development of Chinese and foreign brands and discussing the great significance of Chinese brand development in the new era. The theme of the forum is "Highlighting the International Value of China Brand Value Evaluation Standard, Spreading the World Popularity of China Brand Value Evaluation Standard, Enhancing the Resource Service Links of “(Daguan•Keweiwei) The World Brand Value Top 900” Enterprises, Establishing Brand Culture Confidence, and Creating the Additional International Brand Value". This forum is hosted by Ms. Liang Huimin from CCTV. Ms. Song Jinhong, CEO of (Daguan·Keweiwei) Brand Value (China) Network www.bvrcn.com（www.bvrcn.com）, Chairman of Beijing Daguan Advertising Co., Ltd., Secretary General and Researcher of China Brand Value Evaluation and Research Platform of Peking University, solemnly announced the two ranking lists “（Daguan•Keweiwei）The 8th China Brand Value Top 100” and “（Daguan•Keweiwei）The 3rd World Brand Value Top 900”. The whole forum activities are broadcast live worldwide through the TikTok and UU Brand Party of Brand Value China Network (www.bvrcn.com).
The brand value releasing conference has been successfully held for 8 times, and the list has been highly recognized by the business community, academia and brand community, supplementing the brand value and application practically demanded by the enterprises. The list has also established the authority of the standard and has market influence in terms of practicality and applicability in China. Because (Daguan Keweiwei) Brand Value (China) Network, the organizer of each session of the ranking list, invited mainstream media and online videos at home and abroad to participate in reporting the whole release conference, it has gradually won the attention and trust of brand people at home and abroad.
Professor Yan Zhijie, a famous economist and Chairman of the Advisory Committee of China Brand Value Evaluation Research Platform of Peking University, delivered a wonderful speech for this conference. Professor Yan fully affirmed the significance of the practice that the conference organizers have been adhering to brand value evaluation and publishing the ranking lists for many years. He emphasized that "(Daguan•Keweiwei) The 8th China Brand Value Top 100" and "(Daguan•Keweiwei) The 3rd World Brand Value Top 900" were both scientific and fair. At the same time, he pointed out the significance of “To Highlight the International Value of China Brand Value Evaluation Standard, and to Find out the Recommended World Brand Enterprises with Real Power Whose Flaws Are Far Outweighed by Their Advantages Today”, to truly discover the valuable enterprises in the world and let these enterprises enter “(Daguan•Keweiwei) The World Brand Value Top 900” ranking list. Especially during the COVID-19 pandemic, major brands bravely forged ahead with enterprise and foritude and actively assumed social responsibilities, and set an example for Chinese and foreign enterprises in protecting human health, creating a better life, promoting technological innovation and leading industrial development. Professor Yan fully affirmed the achievements made by Chinese manufacturing and financial service enterprises. At the same time, he pointed out the direction that domestic industries still need to work hard on, and praised the positive significance of the two ranking lists in leading the brand building of Chinese enterprises and enhancing the international influence of Chinese brands.
Li Chaoping, Director of Shuangchuang Development Office of China Internet News Center, gave a wonderful speech. The topic is “The World Needs the Vitality of Chinese Brands, and the Hot Industry Prospect of China Brand Value Demanded by the World”. At present, China has the second largest economy in the world and China is also the manufacturing center of the world. In the era of deepening globalization, exchanges at home and abroad are deeper, and Chinese brands are integrated into the global industrial chain with Chinese manufacturing. At present, as the global economy is recovering the COVID-19, Chinese brands have injected more vitality into the global economic recovery. In some areas, Chinese brands have a deeper influence on the world, and the global industrial chain are anticipating Chinese brands.
Li Chaoping, Director of Shuangchuang Development Office of China Internet News Center, gave a speech.
Mr. Peng Jianguo, a famous economist and deputy director of the Research Center of the State-owned Assets Supervision and Administration Commission of the State Council, encouraged enterprises to speed up the construction of Chinese brand value and promote the world influence of Chinese enterprise brand value from the perspective of enterprise brand. At present, the global economy has entered the era of brand economy, and brands have become an important and unique resource for enterprises. Multinational enterprises have rapidly expanded their business territory with the help of globally recognized brands, and Chinese enterprises can also learn from this development model. Standing at an important juncture of national rejuvenation, Chinese brands need to strengthen brand building and enhance their brand awareness and brand popularity. The ranking list of "The World Brand Value Top 900" has become an influential and important list in the world, and Chinese enterprises can use the list to enhance their world awareness and enhance their world influence.
Mr. Peng Jianguo, a famous economist and former deputy director of the Research Center of the State-owned Assets Supervision and Administration Commission of the State Council, gave a speech.
Representatives of domestic enterprises and ambassadors of countries along the Belt and Road Initiative in China held a round-table conversation, and made an open and in-depth discussion on the promotion of the world value (political value and economic value) of Chinese national brands around the topic of the Belt and Road Initiative. At present, "The Belt and Road Initiative" has become an important strategy put forward by China and has a profound impact on the world pattern. It is a successful brand building and a powerful starting point for building a community with shared future for mankind. Chinese brands can influence the world through "The Belt and Road Initiative", which enhances the cognition of countries along the "The Belt and Road Initiative" on China, promotes Chinese influence, and helps the brands and commodities of these countries to integrate into China's big market. The ranking list of "(Daguan ·keweiwei)The World Brand Value Top 900 " has far-reaching significance for international multilateral exchanges and cooperation and brand promotion.
Representatives of domestic enterprises and ambassadors of countries along the Belt and Road Initiative to China held a symposium.
Ms. Song Jinhong,CEO of (Daguan·Keweiwei) Brand Value (China) Network www.bvrcn.com and Researcher of China Brand Value Evaluation and Research Platform of Peking University, announced the release of "（Daguan•Keweiwei）The 8th China Brand Value Top 100" and “（Daguan•Keweiwei）The 3rd World Brand Value Top 900”.
She pointed out the China Brand Value Evaluation Standard and its significance. As the ultimate pursuit goal of enterprises in the world today, brand value has not only been an indispensable theoretical research direction in the field of international marketing and advertising communication, but also a necessary tool that can influence the survival, development and growth of enterprises in the real society. As the world's second largest economy, China's high-quality development is the primary task of building a socialist modernized country in an all-round way. The world needs China's voice, and the world's brands need to be recognized by the Chinese consumer market. China Brand Value Evaluation Standard pointed out a standard way to keep pace with the times, to be fair and just, and to get the world-class brand value for brand enterprises both in China and the world.
Ms. Song Jinhong analyzed the characteristics of this list in detail. ”(Daguan·Keweiwei) The 8th China Brand Value Top 100” and “（Daguan•Keweiwei）The 3rd World Brand Value Top 90” were examined and verified in strict accordance with the standard, and were scientifically caculated by using public financial data, so the two lists are both world influential and fair. She introduced in details the enterprises with signifcant changes on the ranking list and analyzed in depth the reasons, and objectively pointed out that this was because China Brand Value Evaluation Sandard adhered to the principles of financial soundness, expected income, sustainable operation and economic value, and played a positive role in protecting the brand strength of the industry in a special period.
Praise the world popularity of China Brand Value Evaluation Standard, and expand the dissemination of the stock gospel brought by the brand value addition of the listed enterprises of "(Daguan·Keweiwei) The World Brand Value Top 900".
Ms. Song Jinhong,CEO of (Daguan·Keweiwei) Brand Value (China) Network www.bvrcn.com, Secretary General and Researcher of China Brand Value Evaluation and Research Platform of Peking University, gave a speech.
Mr. Yan Yu, Executive Dean of Southwest Branch of School of Economics of Peking University, and a famous scholar from Peking University delivered a speech entitled “Chinese Brand and Brand China”. Brand is the comprehensive embodiment of national competitiveness and an important resource to participate in global competition. Our government plays a leading role and puts the promotion of brand building in an important position, which is of great strategic significance to the development history of Chinese brands. Cultural empowerment is the core of brand. Internationally, brand is the window of a country's economic strength and cultural strength.
Professor Yan Yu pointed out that as the second largest economy in the world today, we are a big brand country, but we are still not a powerful brand country. To build a brand power, we must adhere to cultural self-confidence and self-improvement; to build a brand power, it is necessary to strengthen exchanges and communication with the international community and enhance the cultural identity of Chinese brands in the international market.
Professor Yan Yu emphasized that a scientific and fair evaluation of brand value is conducive to stimulating the internal driving force of enterprise development and enhancing development confidence; Strengthening brand building is helpful to convey Chinese voice and show cultural self-confidence.
At present, Chinese brand has become an important force of world brands. The release of “(Daguan·Keweiwei) The China Brand Value Top 100” has spread the Chinese voice in the brand world, and it is fully affirmed by the academic, political and industries at home and abroad, so it has a positive significance. With the economic development and industrial upgrading, China began to further promote the development of high-end industries, cultivate good Chinese brands, comprehensively enhance their brand value, build brand China, and enhance national soft power , increase publicity, participate more in international affairs by promoting enterprise brand value.
Mr. Yan Yu, a famous scholar and Executive Dean of Southwest Branch of School of Economics of Peking University, gave a speech.
Gerard Hinterhaser, former president of Munich Reinsurance Group Asset Management Co., Ltd. in Asia Pacific, sent a blessing via video. He expressed his honor to be invited to participate in the releasing conference and congratulated the successful convening of the “China Brand Value Forum”. The ranking list released by (Daguan•Keweiwei) adopts China Brand Value Evaluation Standard, which is unique, systematic, professional and authoritative, and plays an important role in promoting exchanges and cooperation between China and the world. The release of the list has made great contributions to the spread of world brand value, and also had a positive impact.
Mr. Gerard Hinterhaser used to work for Munich Re Group, responsible for asset management in Asia. Munich Re Group ranks 228th in the list of “(Daguan•Keweiwei) The World Brand Value Top 900”, and has always attached great importance to the Chinese market and made investments.
The theme of Mr. Zhao Qingguo, Former Director of the Inspection Office of the Party Committee of the China Securities Regulatory Commission, Director of the Personnel Department, and Vice President of the China Association of National Advertisers, is to talk about the global significance of “(Daguan·Keweiwei) The 8th China Brand Value Top 100”and “(Daguan·Keweiwei) The 3rd World Brand Value Top 900” in combination with the Belt and Road Initiative. President Zhao pointed out that the two ranking lists have greatly promoted the international image of Chinese enterprises and the shaping of Chinese brands. The Belt and Road Initiative has become China's long-term national strategy and has far-reaching political, economic and cultural significance. With the economic development and industrial upgrading, China began to further promote the development of high-end industries, cultivate good Chinese brands, comprehensively enhance their brand value, build brand China, and enhance national soft power , increase publicity, participate more in international affairs by promoting enterprise brand value. From a cultural point of view, the maturity of well-known brands needs a long-term accumulation and building; In terms of industrial structure, Chinese brands also need to pay attention to the development of agricultural brands and manufacturing brands. President Zhao encouraged the institutions and platforms engaged in brand work to focus on enterprises, strengthen the international communication of brands, enhance the international image of brands, enhance the world popularity and influence of Chinese brands, and tell Chinese brand stories well from multiple angles.
Mr. Zhao Qingguo, Former Director of the Inspection Office of the Party Committee of the China Securities Regulatory Commission, gave a speech.
Dr. Li Jing, Director of Comprehensive and Planning Office of Department of Social Sciences of Peking University, introduced the leading role of Chinese enterprise brands in today's global economy. With the development of global economy, China is increasingly participating in the global economic industrial chain. After the epidemic, the global economy is recovering, and the healthy development of Chinese brands had a positive impact on boosting the global economy. In the future, the world is very optimistic about China's economic development, and Chinese corporate brands will positively drive the recovery of the global economy and strongly lead the global economy into an upward channel.
Dr. Li Jing, Director of Comprehensive and Planning Office of Department of Social Sciences of Peking University, gave a speech.
Mr. Yang Ruian, Chief Client Director of "(Daguan. Keweiwei) The World Brand Value Top 900 ", delivered a speech entitled “ Party Brand 900, expanding the global influence of dissemination of "The World Brand Value Top 900". Let everyone in the “(Daguan· Keweiwei) the World Brand Value Top 900” enterprises see the brand value of their enterprises and let more consumers know the value meaning of of high-quality products and services of “(Daguan· Keweiwei) the World Brand Value Top 900” enterprises in promoting the global excellent quality. Mr. Yang Ruian introduced the origin of Party Brand 900 in detail. The construction plan of the platform in the next three years will help each "(Daguan· Keweiwei) The World Brand Value Top 900" enterprises by integrating resources, enjoy the resource advantages , build an enterprise communication platform, a product sales platform and an executive information database, and use advanced and convenient Internet technology to strengthen links. Excellent educational forces such as Peking University will popularize the scientific and advanced brand value kowedge of China Brand Value Evaluation Standard for "(Daguan· Keweiwei) The World Brand Value Top 900” Enterprises.
Mr. Xiao Yong, ICR Executive Director of China Real Estate Research Institute delivered a speech entitled “Brand Real Estate Enterprises Are Committed to High Quality Development and Chinese-Style Modernization”. At present, China is on the road to national rejuvenation. Chinese-style modernization provides a new reference for world modernization, and high-quality development has become a macro issue of current national development. Brand real estate enterprises have become the main force of national development, which can help domestic brands upgrading and play their positive role.
Mr. Feng Liujian, doctoral supervisor of Beijing Normal University delieverd a speech entitled “ Influence and Contribution by High Brand Value Enterprises to Global Economic Development.” The world has entered the era of brand economy, brand has become an important intangible value of enterprises, and enterprises with high brand value have important influence on the world. "(Daguan· Keweiwei) The World Brand Value Top 900" enterprises are classified according to brand value, and many enterprises become industry leaders and lead industrial development. High-end enterprises can lead the rapid recovery of the global economy and provide more vitality for world development.
Lu Di, Professor from School of Journalism and Communication of Peking University delivered a speech entitled “Innovation and Dissemination of Cultural Brand Concept”. Brand is an important component of enterprise assets, and innovation has become an important dimension of brand value. "(Daguan· Keweiwei) The World Brand Value Top 900” enterprises lead world brands to progress through innovation, and efficient management and operation mode promotes the spread of brands and rapidly enhances their influence.
Great Significance of China Brand Value Evaluation Standard
Brand Value Evaluation adheres to the principles of continuous operation, economic value, expected income and financial soundness and effectiveness of enterprises. Based on the public information and capital market information of the last four years and before, combined with consumer research data, multi-dimensional systematic and detailed data collection and analysis research is carried out.
Brand Value Evaluation Standard is based on 11 dimensions like current situation of enterprise brand, brand leadership, product and service quality, innovation ability, legal rights and interests, brand building, social responsibility, financial index, stock market performance, senior management, negative public opinion, 33 categories and more than 100 indicators. A relatively complete comprehensive index system is established and gradually improved, which really focuses on the operation law, status and future development trend of the brand system, and then carries out careful and comprehensive evaluation on the formation, existence and development of enterprise brand value, brand revenue, brand strength and other aspects.
By comparing with national standards and international prevail method for brand value evaluation, the correlation between brand strength and brand income risk is established, which is reflected in the discount rate applicable to brand future income transformed by brand strength score, prediction of the reliable and stable brand income brought by brand in the future, and the brand value is calculated according to the present value of excess profit method.
According to this standard, the appraisers select the short-listed brands with open financial information, invite experts and scholars to score the brands, comprehensively evaluate the brand strength, evaluate the value of all the short-listed brands fairly, justly and objectively, calculate the brand value by using the excess profit method, and compile the "(Daguan·Keweiwei) The World Brand Value Top 900" and “(Daguan·Keweiwei) The China Brand Value Top 100".
“(Daguan·Keweiwei) The World Brand Value Top 900" focuses on influential listed enterprises in the world, and the shortlisted enterprises must meet the following criteria:
1. Referring to all the enterprises appearing in various global brands ranking lists in the past three years for preliminary screening;
2. Excluding those that have been merged and delisted without access to their financial data for nearly 4 years from about 2,000 enterprises;
3. Major global capital markets are looking for companies with relatively high market value and relatively high stock price;
4. No major negative public opinion affecting the future operation of the enterprise is allowed.
"China Brand Value Top 100" focuses on the influential brands in Greater China Region, and the short-listed enterprises must meet the following conditions:
1. Generally, a listed enterprise is required;
2. The market value is high or the stock price is relatively high;
3. Open and transparent financial data is available;
4. No significant and negative information affecting the development of enterprises.
Highlights of “（Daguan•Keweiwei） The 8th China Brand Value Top 100”
The total brand value of "(Daguan Keweiwei) The 8th China Brand Value Top 100" is 11,511.213 billion CNY, and the total brand value of listed enterprises is slightly lower than that of last year, with a slight drop of 0.74%. Tencent Holdings, Alibaba, TSMC, Industrial and Commercial Bank of China and China Mobile ranked in the top five, while China Construction Bank, Kweichow Moutai, Cathay Pacific Financial Holdings, Ping an and PetroChina ranked 6th to 10th respectively in the list.
Last year, under the continuous impact of the global epidemic, the total brand value of China Brand Value Top 100 was stabilized, indicating that China's leading enterprises still maintained competitiveness and development resilience. Now, with the resumption of normal life in China, we believe that China's top brands will quickly resume their growth momentum.
There are 11 real estate enterprises on the list, 5 fewer than last year. This year, the real estate regulation and control policy ushered in the dawn, and the financing difficulties of housing enterprises were relieved. We are looking forward to the performance of housing enterprises under the favorable policies.
None of the airport aviation enterprises are on the list, and only CITS Group Corporation (renamed “China Tourism Group Duty Free Corporation Limited”), which is now transforming its business into duty-free business, is on the list. We’re looking forward to the recovery of the consumer market in 2023.
The brand value of traditional energy industries like oil and coal is higher than that of last year. Especially in the oil industry, affected by the international situation in 2022, the price of the oil industry rose in the short term, and the oil stocks in the S&P 500 performed the most brilliantly, which played a role in enhancing the brand value of oil enterprises. This year, with the stabilization of oil prices and the acceleration of new energy transformation, the trend of traditional energy industry deserves attention.
The new energy industry performed brilliantly, and the brand value of BYD and CATL rose sharply, greatly improving their ranking on the list.
Regionally, the number of listed enterprises with their headquarters in Beijing is the largest, which highlights the economic strength of Beijing's headquarters. Guangdong, Hong Kong and Shanghai are close behind, and the number of leading enterprises in the south coast is larger than that in the north.
Highlights of “（Daguan•Keweiwei） The 3rd World Brand Value Top 900”
The total brand value of "(Daguan Keweiwei) The 3rd World Brand Value Top 900" is 109969.486 billion CNY, and the total brand value of listed enterprises is slightly lower than that of last year, with a slight drop of 3.44%. The top 10 brands on the list are Apple, Google, Amazon, Microsoft, Saudi Aramco, Meta (Facebook), Berkshire Hathaway, Johnson & Johnson, United Health Group and Goldman Sachs Group. Except Saudi Aramco which is from Saudi Arabia, the rest top nine enterprises are all American brands.
In “(Daguan·Keweiwei) The 3rd World Brand Value Top 900”, there are 286 American brands, 179 Chinese brands (including Hong Kong, Macao and Taiwan regions), 73 Japanese brands, 39 French brands, 34 British brands, 32 German brands, 29 Indian brands, 28 Canadian brands, 25 Korean brands and 21 Swiss brands, which are the top 10 countries with the largest number of brands on the ranking list. The United States is far ahead in the number of enterprises on the list. Combined with the number of listed enterprises and the total brand value classified by countries, the United States accounts for nearly one-third of the number and more than two-fifths of the total brand value. It can be seen that the brands of American enterprises are not only more dominant in number, but also more obvious in brand value.
In terms of industry, the financial industry has the largest number of listed enterprises, including banking, securities, insurance and so on, totaling 230. The energy industry follows behind, including petroleum and petrochemical, coal, gas and power utilities, totaling 91. There are 64 enterprises from the pharmaceutical and biological industry, 46 from the food and beverage tobacco industry, 46 from the electronics industry, 43 from the communication industry, 43 from the transportation equipment industry (among which automobile industry accounts for the largest proportion), 37 from the computer industry, 36 from the real estate industry and 31 from the commercial retail industry. These are the top 10 industries on the list.
It can be seen that the traditional industries and emerging industries are all developing well, which jointly support the global economic development.
With the epidemic challenge from the end of 2019 to the end of 2022, the Russia-Ukraine War in 2022, the high inflation in western countries, the weak economic recovery, and the unsatisfactory performance of capital markets, it was difficult for the global economy to develop.
(Daguan Keweiwei) Brand Value (China) Network（www.bvrcn.com）will continue to focus on the global economic trends, global enterprise development, brand dynamics and brand empowerment. Spread the stock gospel brought by the addition of securities brand value of the listed enterprises of "Top 900 Brand Values in the World".
We aim to protect the world influence of "(Daguan•Keweiwei) The World Brand Value Top 900" and "(Daguan•Keweiwei) The China Brand Value Top 100" based on China Brand Value Evaluation Standard.
We aim to attach importance to and maintain tax contribution,
added brand value, social responsibility and obligation brought by "(Daguan•Keweiwei) The World Brand Value Top 900” enterprises.
We aim to appreciate the fair and just attitude of brand responsibility of big countries in China Brand Value Evaluation Standard, and the reputation of leading enterprises in the "(Daguan•Keweiwei) The World Brand Value Top 900” comes naturally from their real distinction.
China Brand Value Forum and the releasing conference of "（Daguan•Keweiwei）The 8th China Brand Value Top 100" and “(Daguan•Keweiwei) The 3rd World Brand Value Top 900” is specially supported by RED TEA AT NOON (Beijing) Hotel Catering Management Co., Ltd.
Appendix:
“（Daguan•Keweiwei）The 8th China Brand Value Top 100” (click to view)
“ (Daguan•Keweiwei) The 3rd World Brand Value Top 900” (click to view:Top 1-450,Top 451-901)
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