SAN FRANCISCO - Oct. 5, 2021 - PRLog -- Truthset and Datarade are excited to announce their new partnership, allowing buyers of data within the Datarade marketplace to purchase and activate data based on its accuracy. Buyers will now be able to see which providers have been scored for accuracy by Truthset, as evidenced by the Truthscore™ badges visible in Datarade's marketplace. Using Truthscores™ as a purchasing lever ensures that advertising data buyers understand the accuracy of the data segments they are buying and are able to optimize their spend in reaching verified audiences.
Truthset quantifies the likelihood that record-level consumer data, whether it be 1st, 2nd, or 3rd party, is accurate, yielding a Truthscore™ between 0.00 and 1.00. Truthscores™ are available for gender, age, ethnicity, presence of children, and 20+ other demographic data attributes. Using these scores, the company helps improve the performance of any data-driven decision by removing unqualified IDs from any segment or targeting pool.
Data Accuracy adds another level to Datarade's goal to let buyers choose data with confidence. True confidence in buying data should also include data accuracy and knowing what you pay for is what it says it is, which Truthset provides. Accuracy gives buyers another lever to pull when allocating spend and measuring ROI. Now these buyers can activate data in the most transparent, trusted, efficient and ACCURATE way.
Truthset's mission is making data accuracy an easy and efficient way to evaluate the buying and measurement of audience segments. And now buyers have an even easier opportunity to buy verified data, thanks to Datarade's innovation in their marketplace.
The following Data Partners will have their Truthset Badges included in their listings on Datarade:
"We've long been frustrated at how hard it is to buy accurate data, so Truthset is thrilled to be partnering with Datarade on this unique opportunity, giving buyers access to both the scale of their combined data providers and filter of accuracy to make verified, data-driven decisions about their audiences," said Scott McKinley, CEO of Truthset. "In the future, Datarade and Truthset plan to partner on integrating record-level attribute Truthscores ™, allowing data buyers to select only the records that are above an accuracy threshold they set in their decision-making process. This is only the beginning for advertisers looking to drive ROI by reaching validated audiences."
"We founded Datarade to bring more transparency and efficiency to the global data marketplace. That's why partnering with Truthset was a no-brainer for us: Our partnership enables data buyers to better understand data quality and purchase the right data with confidence. Our data providers on the other hand can set themselves apart and underpin their commitment to transparency and data quality by displaying their Truthset Accuracy Validation badge right on Datarade. Our team is excited to collaborate with Truthset!" said Thani Shamsi, CEO of Datarade
Truthset is a data intelligence company focused on verifying the accuracy of record-level consumer data and measuring campaign performance beyond age and gender. Truthset helps companies build trust in data and improve the performance of any data-driven decision. Truthset compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions. For more information, please visit truthset.io.
Datarade is building the world's first Data Commerce Cloud™ (DCC), enabling data providers to drive revenue with a new, omni-channel Data Shopping Experience. Datarade's platform has helped thousands of data buyers find the right data for their business, effortlessly. More than 2,000 data providers across 500+ data categories are already listed on Datarade, enabling organizations across industries to connect with trusted providers and access the best datasets and APIs. Datarade was founded in 2018 and is headquartered in Berlin, Germany.
McKenna Sweazey, VP Marketing
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