DGTL chief commercial officer Steven Brown joined Steve Darling from Proactive to share news its subsidiary Engagement Labs has signed a renewal deal with a huge on-line audio content provider that currently hosts the largest library of audiobook and podcasts in the world.
Brown told Proactive this data-analytics service agreement will look at two key studies to deliver deep insights into both brand and audience to attract new digital advertisers. This will include word-of-mouth and core audience and influencer segments.
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