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Starla Alcohol-Removed Wines Announces Statewide Distribution Agreement with Southern Glazer's Wine & Spirits

By: Newsfile

The ultra-premium line of nonalcoholic beverages will first expand to retail doors across Texas, with nationwide distribution later this year

Dallas, Texas--(Newsfile Corp. - January 24, 2023) - Starla Wines ("Starla"), a female-founded, award-winning line of ultra-premium, alcohol-removed wines, today announced it has entered a distribution agreement with Southern Glazer's Wine & Spirits ("Southern Glazer's"), the world's preeminent distributor of beverage alcohol. The agreement, effective mid-December of last year, will expand Starla's footprint to hundreds of retail doors across Texas, including top-ranked grocery store H-E-B, Central Market and additional Texas liquor store institutions Spec's and Goody Goody.

Launched in 2021, Starla's alcohol-removed Red Blend, Sauvignon Blanc and Sparkling Rosé varietals were carefully crafted with wine lovers in mind, using high-quality and unique botanical blends to create full-bodied profiles. The result is a product that offers the full experience of enjoying a glass of wine without the alcohol, for those who are sober, sober-curious or are simply trying to be more mindful of their alcohol intake.

"As consumers continue to lean into the desire of living healthier lifestyles, the demand for high-quality, nonalcoholic beverages that actually taste good and offer the same fun, sophisticated experience of sipping on a great glass of wine or cocktail is only growing," said Starla co-founder Dawn Maire. "With Southern Glazer's expertise and highly successful track-record, they were the obvious choice when it came to expanding Starla's footprint and bringing that experience to a wider audience across Texas, and beyond as we grow. The agreement marks a major accomplishment for Starla."

Leading industry experts are also celebrating the union. "The latest news regarding Starla's partnership with such a longstanding reputable beverage distributor partner such as Southern Glazer's not only speaks to the overall sticking power of the wider nonalcoholic beverage industry, but more so the notable white space when it comes to the opportunity area to target consumers looking for more high-quality non-alcoholic beverage offerings," said Taylor Foxman, founder and CEO of The Industry Collective and tastemaker in the beverage space.

In addition to the Texas retail expansion, Starla's low-carb, low-sugar and low-calorie wines are available direct-to-consumer at StarlaWines.com, on Amazon, and at other select retailers across the country.

ABOUT STARLA WINES
Award-winning and female-founded, Starla Wines is an ultra-premium line of alcohol-removed wines crafted especially with wine lovers in mind. Launched in August of 2021 to much acclaim, Starla's sophisticated winemaking process uses carefully harvested grapes and the finest botanicals to create full-bodied, delicious wine with a fraction of the calories, carbs, and sugar. For those who are sober, sober-curious or are simply trying to be more mindful of their alcohol consumption, Starla offers a chic, fun and sophisticated experience that empowers you to "Live Radiantly" with less or no alcohol. Starla's trio of varietals including Sauvignon Blanc, Red Blend and Sparkling Rosé are available online at starlawines.com, Amazon and at select retailers.

ABOUT SOUTHERN GLAZER'S WINE & SPIRITS
Southern Glazer's Wine & Spirits is the world's preeminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states, the District of Columbia, and Canada. In 2022, Southern Glazer's was listed as one of Forbes Best Employers for Diversity. In 2021, Southern Glazer's was selected as a U.S. Best Managed Company by Deloitte Private and TheWall Street Journal, as well as named by Newsweek as a Top 100 Most Loved Workplace. Southern Glazer's urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Facebook, Twitter and Instagram @sgwinespirits.

Starla Media Contact
Juliet Fairbrother
juliet@fiorello.co

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To view the source version of this press release, please visit https://www.newsfilecorp.com/release/152303

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