--News Direct--
SimWin Sports, the world’s first virtual sports league that provides daily fantasy players and esports fans with the ability to watch, predict, collect, play, and earn, today announced a multi-year, strategic partnership with Sports Illustrated ahead of its debut season later this year.
Through the partnership, Sports Illustrated will also become SimWin’s presenting partner with multiple brand touchpoints and integrations across the platform.
“We are delighted to partner with Sports Illustrated, the most trusted name in sports, as they continue their foray into the metaverse sports space,” commented SimWin Sports CEO, David J. Ortiz. “This partnership will bridge our web3 audience to the traditional sports universe – two realms that are converging rapidly – and optimize engagement with the rabid fans SI has cultivated for generations.
SimWin's 24/7 fantasy action for football and basketball is driven by virtual athletes playing on teams owned by sports and entertainment legends, including Magic Johnson (Los Angeles Magic), Jerry Rice, Marshall Faulk (San Diego Battleships), Mike Singletary (Dallas Rottweilers), Tracy McGrady (Orlando T-Rex), Penny Hardaway (Memphis Knights), LaMelo Ball (Charlotte Rare), Dr. Jen Welter (Hollywood Valkyries), Suzanne de Passe, David Levy (Arizona Roadrunners) and more.
Sports Illustrated will also become owners of football, basketball and soccer teams in SimWin Sports’ virtual leagues, operating under the name The Midnight Train.
“Sports Illustrated lives at the intersection of sports and culture, and our continued expansion into the metaverse is an organic next step for the most trusted brand in sports,” said Dan Dienst, Executive Vice Chairman, Tactical Opportunities at Authentic Brands Group (Authentic), owner of the Sports Illustrated brand. “As Authentic continues to build out its sports, media, and web3 verticals, we are thrilled to partner with SimWin as well as become proud owners of three teams in SimWin’s virtual sports leagues.”
Additional information about SimWin’s debut will be announced at a later date.
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View source version on newsdirect.com: https://newsdirect.com/news/simwin-sports-teams-up-with-sports-illustrated-to-enhance-the-simwin-metaverse-experience-427858495
