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Twitter Launches New ‘Custom Timelines’ Approach

By: Magic PR

[London, UK] [August 2022]— Twitter is constantly evolving to bring across the most relevant content, based on users interests. 

Twitter has launched its new ‘Custom Timeline’ experiment which uses various algorithms to further accommodate its users and show them topics based on their personal interests. 

For example, a new ‘custom timeline’ has been created for a show, which allows fans to swap through their ‘Home’ tab to this new custom tab where they can find topic-specific tweets. Twitter recently stated that “custom timelines are curated feeds, which can be created by third-parties who select and provide content around interests and events, or by Twitter based on general insights.”

This is one way for users to stay up-to-date with conversations surrounding particular moments in the show, or interests in general as opposed to finding and following relevant hashtags. 

Speaking of the use of Twitter and how this update can be a positive change, Farhiya Ali, Leading Social Account Strategist at The Brains, says:

“The new update provides flexibility, which allows users to create a timeline of tweets they want to see. This customisation allows the user to have creative control over the conversations they want to take part in, allowing for a more democratic experience.”

– Farhiya Ali, Leading Social Account Strategist, The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and social media marketing services, among others.

For more information please contact:

Jonathan Lemer, Director, The Brains


Telephone: 0333 050 7328




About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London EC2A 4NE
United Kingdom

0333 050 7328


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