NEW YORK, Aug. 28, 2024 (GLOBE NEWSWIRE) -- Kargo, a leader in the digital advertising space, today announced Narrative, a new product that brings audio advertising to CTV, combining audio assets with highly engaging visuals. Narrative seamlessly weaves together existing audio with new, engaging visual content to enable advertisers to reach CTV audiences in totally new ways. In addition to adding visual impact to audio ads, Narrative is proven to drive interaction and recall.
Narrative will unlock a massive surge in demand for CTV inventory. The format enables enterprise brands without CTV creative, as well as independent, local and regional advertisers with limited production budgets to tap into this growth channel. The format also promotes engagement and commerce for brands that have advertising goals beyond brand awareness, and will appeal to performance-oriented advertisers. Audio to visual advertising like Narrative represents a major opportunity for advertisers interested in CTV to capitalize on the channel, even if they don’t have their own video content.
Kargo’s audio ads with enhanced visuals enable advertisers to take advantage of CTV advertising without needing a video creative asset. Visual cues associated with CTV ads contribute to better ad recall and brand recognition. Narrative also provides access to the precise audience targeting of CTV with a highly-viewable ad format designed to drive key metrics and interactivity through a QR code or other call to action. Kargo also provides detailed performance metrics for advertisers, including completed views, QR scan interactions, for better ad performance evaluation and optimization.
“We are excited to combine the power of audio with the visual impact of CTV screens, enabling more immersive experiences. With Narrative, advertisers can leverage the growing popularity and adoption of CTV devices, reaching a wide and diverse audience in a dedicated viewing environment,” said Harry Kargman, Founder and CEO of Kargo.
About Kargo
Kargo creates memorable experiences to captivate consumer attention and deliver the only media marketplace with 100% premium supply for brands. With a suite of exclusive cross channel advertising solutions, it is the choice for leading brands looking to drive meaningful customer connections across mobile, desktop, connected television, and social. Focused on performance, Kargo helps the world’s largest advertisers achieve incremental brand lift and higher returns on ad spend. For publishers, Kargo’s proprietary platform maximizes revenue per impression through unique creative and targeting solutions. Founded in 2003, Kargo is headquartered in New York with offices across the globe.
Contact:
Emily Riley
914-330-1128
emily@rileystrategic.com
