SAN FRANCISCO, CA / ACCESSWIRE / March 28, 2023 / Potion, which leverages artificial intelligence and machine learning to produce high-quality videos on a large scale, has rolled out its online platform for sales teams. The goals of the company are threefold: to generate videos that are indistinguishable from those that are manually created, enable sales teams to quickly create them in large quantities, and give viewers a face to connect to a message.

Potion: generative AI that personalizes videos at scale

Kanad Bahalkar, Potion's co-founder and Chief Product Officer, explains that despite the advanced technology that powers Potion, the platform is ultimately about simplicity.

"Our industry research has shown that videos, which are so visual and can be personalized, are an increasingly popular way for sales teams to connect with potential clients," he says. "People are more likely to listen to a message and actually process it if it's via video. However, it is impossible to record hundreds of thousands of personalized videos manually. At Potion, we've built novel generative AI solutions to produce personalized videos and to increase the effectiveness of sales teams while improving their work-life."

Through Potion's web interface, users can record a video, select the parts of the video that need customization, and Potion's generative video AI automatically creates those customized videos. Sales teams can now send these customized videos to potential clients.

Since the release of its platform, Potion has received $3.5MM in initial seed investment, and their product is being used by more than 6,000 sales, marketing, and support professionals. Potion's product is also integrated with major sales tools, such as Outreach, Salesloft, and Hubspot.

"At Potion, we understand that videos, while an excellent tool for sales teams, take significant time to make," says Bahalkar. "Generative AI provides a potential solution. With Potion, they can streamline their workloads and bring their message to clients in a way that is more accessible, easier to understand, and more likely to be remembered."

About Potion

Potion was co-founded by Kanad Bahalkar in 2021 and utilizes AI to personalize videos at scale. Users are able to easily record a video, enter customizable information, and generate hundreds of new videos in less time than doing so manually.

To learn more about Potion and generative AI, please see the company's website or contact:
Kanad Bahalkar, Potion
kanad@sendpotion.com
617.816.2348

SOURCE: Potion