Free Writing Prospectus

Filed Pursuant to Rule 433

Dated January 20, 2011

Registration Statement No. 333-165689

LOGO

Term Sheet

 

Issuer:    Fifth Third Bancorp
Security:    3.625% Senior Notes due 2016
Ratings*:    Baa1/BBB/A-/A(Low)
Currency:    USD
Size:    $1,000,000,000
Security Type:    SEC Registered Senior Notes
Maturity:    January 25, 2016
Payment Frequency:    Semi-Annually
Day Count Convention:    30/360
Benchmark Treasury:    2.125% US Treasury due 12/15
Spread to Benchmark Treasury:    160 basis points
Benchmark Treasury Spot and Yield:    100-11; 2.051%
Price to Public:    99.882% of face amount
Yield to maturity:    3.651%
Proceeds (Before Expenses) to Issuer:    $995,320,000 (99.532%)
Interest Payment Dates:    January 25 and July 25 of each year, commencing July 25, 2011
Trade Date:    January 20, 2011
Settlement Date:    January 25, 2011 (T+3)
Denominations    $2,000 x $1,000
CUSIP/ISIN:    316773CK4 / US316773CK41
Joint Book-running Managers:   

J.P. Morgan Securities LLC

Barclays Capital Inc.

Morgan Stanley & Co. Incorporated

Senior Co-Managers:   

Fifth Third Securities, Inc.

UBS Securities LLC

Co-Manager:    CastleOak Securities, L.P.

*Note: A securities rating is not a recommendation to buy, sell or hold securities and may be subject to revision or withdrawal at any time.

The issuer has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, the issuer, any underwriter or any dealer participating in the offering will arrange to send you the prospectus if you request it by calling J.P. Morgan Securities LLC collect at (212) 834-4533, Barclays Capital Inc. toll-free at (888) 603-5847 or Morgan Stanley & Co. Incorporated toll-free at (866) 718-1649.