UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


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                                    FORM 6-K

                        REPORT OF FOREIGN PRIVATE ISSUER
                     PURSUANT TO RULE 13a-16 OR 15d-16 UNDER
                       THE SECURITIES EXCHANGE ACT OF 1934

                           For the month of April 2004

                                   PEARSON plc
             (Exact name of registrant as specified in its charter)

                                       N/A

                 (Translation of registrant's name into English)

                                    80 Strand
                            London, England WC2R 0RL
                                 44-20-7010-2000
                     (Address of principal executive office)

Indicate by check mark whether the Registrant  files or will file annual reports
under cover of Form 20-F or Form 40-F:


      Form 20-F X                                      Form 40-F

Indicate by check mark whether the  Registrant  by  furnishing  the  information
contained  in this  Form is  also  thereby  furnishing  the  information  to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934


       Yes                                              No X

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                  This Report includes the following documents:

1.   A press release from Pearson plc announcing AGM Statement


30 April 2004
                               AGM Trading Update

Pearson,  the  international  media  company,  is today  providing  an update on
current trading at the Annual General Meeting.

Due to the seasonal phasing of our book publishing businesses,  we generate most
of our revenues and almost all of our profits in the second half of the year. At
this early stage, our businesses are trading in line with our  expectations.  We
expect  underlying  progress  on  earnings,  cash and returns  this year,  and a
significant acceleration in our financial performance in 2005.

The outlook for our major businesses is:
Pearson Education has made a good start to the year. In a weak year for US state
textbook  adoptions,  our  School  business  is  performing  well  across  K-12,
particularly  in maths which  accounts  for more than half of the total 2004 new
adoption  opportunity.  We expect  revenues at our overall School business to be
broadly in line with 2003, as the recovery in state budgets and federal No Child
Left  Behind  funds help our testing and  digital  learning  businesses.  Our US
Higher  Education  business  continues  to  outpace  its  market.  We expect our
business  to grow in the 4-6%  range this year,  helped by leading  programs  in
print and online. Our Professional education operations are on track to increase
revenues and profits,  even after our  investment  in new  professional  testing
centres to support recent contract wins.

We  expect  the FT  Group  to make  progress  this  year,  with  another  strong
performance  from  IDC and  the  cost  actions  we have  taken  at our  business
newspapers.  Advertising  revenues  remain  volatile  from  week to week but the
overall trend  continues to improve.  Year-to-date  advertising  revenues at the
Financial  Times,  which were down 4% at the  beginning of March,  are now level
with last year and forward bookings are a little ahead. Recoletos has reported a
pick-up in  advertising  revenues in April,  following  the impact of the Madrid
bombings in March,  and  announced  the launch of a network of  Spanish-language
newspapers in the US.

The Penguin Group has made an encouraging  start to the year,  although it faces
tough  comparisons  after a record 2003 and reported results will be affected by
the weak US dollar.  With its  investment  in  reaching  new readers and another
strong second-half  publishing schedule,  we expect Penguin to grow ahead of its
market once again.

Dennis Stevenson,  Chairman of Pearson,  said at the Annual General Meeting: "We
continue to expect  underlying  progress in 2004 and, looking further ahead, the
trading  prospects  for  Pearson  are better  than at any time in the past three
years.  Business advertising revenues appear to be stabilising,  we have a solid
base of new  testing  contracts  and  the  2005 US  school  market  will be very
strong."

Pearson generates approximately two-thirds of its revenues in the US, and a five
cent change in the average  GBP:$  exchange rate for the full year has an impact
of approximately 1p on adjusted earnings per share. Our average exchange rate in
the year to date is  GBP1:$1.83,  against  GBP1:$1.63  for the full  year  2003.
Pearson will report its interim results on 26 July 2004.

Note to  editors:  Pearson's  AGM takes place  today at the Queen  Elizabeth  II
Conference Centre, Broad Sanctuary, London SW1P 3EE at 12 noon.

For more information:  Luke Swanson/ Charlotte Elston + 44 (0) 20 7010 2310


                                    SIGNATURE


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.

                                   PEARSON plc

Date: 30 April 2004

                             By:   /s/ STEPHEN JONES
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                                   Stephen Jones
                                   Deputy Secretary